JOB DESCRIPTION

- Running, Optimising and analyzing Digital Campaigns across Adwords, Facebook and other digital platforms.
- Measuring and reporting on the performance of all digital marketing campaigns
- Instrument conversion points and optimize user funnels
- Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with internal teams to create landing pages and optimize user experience
- Plan, execute, and measure experiments and conversion tests
- Brainstorm new and creative growth strategies
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. daily and prepare performance reports.
- Should be hands-on and skilled in Google ads, Facebook ads, and Programmatic media.
- Create, execute,



and optimize campaigns end-to-end on various channels to maximize ROAS.
- Stronghold and manage a large budget in different social channels and Google AdWords.
- Identify trends and insights and optimize spend and performance based on the insights.
- Manage and get insight about data trends, and marketing analytics.
- Hands-on experience with Google Analytics.
- Handled a larger budget on Google AdWords /FB.
- Track and analyze social media traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the traffic bounce rate, increasing dwell time or improving conversion.
- Should have hands-on experience in the eCommerce industry.

📌 Performance Marketing Manager (Faridabad)
🏢 Digital Impressions
📍 Faridabad