- RESPONSIBILITIES - WHAT YOU'LL DO
- Design and deliver technical always-on and ad-hoc solutions to clients using SalesforceMarketing Cloud.
- Direct involvement and/or oversight of understanding business requirements, creatingfunctional specifications, designing marketing journeys and email templates,
- developing campaigns and managing end to end delivery.
- Liaise with partner agencies across all client projects.
- Facilitate WIPs directly with clients and partner agencies via Trello.
- Attend client WIPs / meeting in person when required.
- Define segmentation criteria for batch and trigger emails/SMS campaigns and conductA/B testing.
- Create and manage Cloud Pages and use audience builder data in journeys.
- Create data extensions using SQL scripts and AMPscript by analysing the campaignrequirements.
- Design,
develop and debug custom solutions.
- Provide ROI details to various stakeholders in a timely manner.
- Work closely with the SFMC Consulting Manager to manage and nurture SFMC projectopportunities.
- Work with internal teams and Project Managers on SFMC solutions and act as theprimary escalation point for all technical enquiries.
- Participate in day-to-day business as usual activities, including but not limited tocampaign improvements, bug fixes, data analysis and reporting