- Design and deliver technical always-on and ad-hoc solutions to clients using Salesforce Marketing Cloud
- Direct involvement and/or oversight of understanding business requirements, creatingfunctional specifications, designing marketing journeys and email templates,developing campaigns and managing end to end delivery
- Liaise with partner agencies across all client projects
- Facilitate WIPs directly with clients and partner agencies via Trello
- Attend client WIPs / meeting in person when required
- Define segmentation criteria for batch and trigger emails/SMS campaigns and conductA/B testing
- Create and manage Cloud Pages and use audience builder data in journeys
- Create data extensions using SQL scripts and AMPscript by analysing the campaignrequirements
- Design,
develop and debug custom solutions
- Provide ROI details to various stakeholders in a timely manner
- Work closely with the SFMC Consulting Manager to manage and nurture SFMC project opportunities
- Work with internal teams and Project Managers on SFMC solutions and act as theprimary escalation point for all technical enquiries
- Participate in day-to-day business as usual activities, including but not limited tocampaign improvements, bug fixes, data analysis and reporting