- Develop and execute comprehensive brand marketing strategies to drive business growth in the BFSI industry.
- Collaborate with cross-functional teams to launch new products and services, ensuring seamless integration with existing offerings.
- Analyze market trends, customer insights, and competitor activity to inform data-driven marketing decisions.
- Manage budgets for multiple projects simultaneously, optimizing resources to achieve maximum ROI.
Job Requirements :
- 1-6 years of experience in brand marketing or a related field (e.g., advertising agency).
- Solid understanding of the BFSI industry landscape and its key players.
- Proven track record of developing successful brand campaigns across various channels (digital, social media, events).
- Proficiency in performance marketing tools such as Google Ads or similar platforms.