Job Description:

- 1. SEO Website, Technical & On-Page

- Own day-to-day SEO for carters.in across technical, on-page and product/category optimisation.

- Conduct keyword research and maintain a prioritised keyword roadmap across brand, category,

- product and transactional searches.

- Optimise product and category pages, including titles, descriptions, headers, URLs, internal linking,

- image alt text and other on-page elements.

- Identify and address issues related to crawlability, indexation, redirects, broken links, duplicate

- content, page speed and Core Web Vitals.

- Manage key technical SEO elements such as XML sitemaps, robots.txt, canonical tags and

- structured data/schema.

- Use Google Search Console, GA4 and SEO tools to identify issues and opportunities and

- implement corrective actions.

- 2. Content & Blog SEO

- Own the SEO blog strategy and content calendar based on search demand, customer questions,

- category priorities and business opportunities.

- Conduct topic and keyword research and create SEO-friendly briefs for blogs, landing pages and

- other organic content.

- Write, edit and optimise content where required, ensuring it is practical, engaging, aligned with the

- Carter's brand and optimised for both traditional search and AI-generated answers.

- Regularly review and refresh existing blogs and content based on rankings, traffic, search intent

- and performance.

- Identify opportunities to repurpose blog content into landing pages, category content and other

- organic assets.

- 3. Off-Page & Local SEO

- Build a relevant, high-quality backlink profile through digital PR, partnerships, guest content and

- other appropriate opportunities.





- Identify relevant websites, media, bloggers and communities that can improve authority and referral

- visibility.

- Manage Carter's Google Business Profiles and other relevant store listings, ensuring information

- remains accurate and optimised.

- Support local SEO for new store launches and monitor local visibility, reviews and listing issues.

- 4. AI Optimization (AIO)

- Build and track Carter's visibility across AI and answer engines such as ChatGPT, Google AI

- Overviews, Gemini, Perplexity and similar platforms.

- Identify relevant customer prompts and query themes and monitor how Carter's appears in AI-

- generated answers.

- Optimise website content, product/category information, structured data and other digital assets to

- improve the likelihood of Carter's being surfaced, cited or recommended.

- Monitor competitor visibility across AI search and identify opportunities to improve Carter's

- presence.

- Use AI tools to support keyword research, content development, optimisation and SEO workflows

- while maintaining brand accuracy and quality.

- Stay updated on changes in AI search behaviour and translate relevant developments into practical

- actions.

- 5. SEO, AIO & Business Reporting

- Track organic traffic, rankings, impressions, clicks, CTR, organic conversions/revenue and other

- relevant SEO metrics.

- Track AI-search visibility and relevant local/off-page performance.

- Prepare regular reports that clearly explain what changed, why it changed and what needs to be

- done next.

- Use data to prioritise activity, test improvements and continuously improve organic visibility and

- business performance.

📌 SEO (Mumbai)
🏢 Acme Services Private
📍 Mumbai