19 Aug
|
Zydus Wellness
|
Bengaluru
19 Aug
Zydus Wellness
Bengaluru
Role: National Key Account Manager-ECom Location: The National Key Account Manager (NKAM) - E-commerce & Quick Commerce will be responsible for driving profitable growth, market share, and brand visibility across key online and quick commerce platforms other emerging digital channels.
The role will own customer relationships, Joint Business Plans (JBPs), commercial negotiations, channel profitability, assortment expansion, promotional planning, and execution excellence. The incumbent will work cross-functionally with marketing, supply chain, finance, category, and digital teams to accelerate the growth agenda for Zydus Wellness brands in the digital commerce ecosystem.
Financial
Revenue & Profitability Management
Deliver annual and monthly sales, market share, NRV, and Cost to Serve targets across assigned E-commerce and Quick Commerce accounts.
Manage account P&L; including trade terms, visibility investments, platform spends, and ROI tracking.
Develop annual business plans and quarterly growth roadmaps for key accounts.
Identify and unlock growth opportunities through assortment expansion, new product launches, exclusives, and channel-specific activations.
Drive incremental business via emerging channels, dark store expansion, and regional penetration opportunities.
Maximize visibility and conversion during key platform events such as Prime Day, Big Billion Days, Blinkit Bistro campaigns, Super Saver Days, and category-led promotions.
National Account Management
Manage strategic relationships with key national E-commerce and Quick Commerce customers.
Build strong relationships with category heads, buying teams, account managers, and platform leadership teams.
Lead annual commercial negotiations including JBPs, trade terms, visibility investments & growth commitments.
Ensure superior brand discoverability, content quality, assortment availability, pricing competitiveness, and customer ratings.
Enhance consumer experience through effective product merchandising, search optimization, and promotional planning.
Commercial & Business Planning
Develop and execute annual account plans aligned with business objectives and brand priorities.
Monitor KPIs including sales, fill rates, availability, visibility, share of search, conversion, market share, and profitability.
Leverage platform data, market insights, and category trends to identify growth opportunities and risks.
Track business performance through dashboards and actionable scorecards.
Conduct post-promotion effectiveness reviews and incorporate learnings into future plans.
Supply Chain & Operations
Lead and develop Key Account Executives or Account Managers
Coach team members on account management, business planning, and commercial negotiations.
Brand & Marketing Teams
Finance & Commercial Teams
Digital Marketing
Revenue Growth Management (RGM)
Account Growth
Joint Business Planning (JBP)
Annual JBP creation and execution with key accounts.
Effective management of trade investments and promotional calendars.
Robust search rankings and digital shelf visibility.
Regular account performance reviews.
Actionable business recommendations backed by data.
High engagement and performance culture.
E-commerce Team
Brand & Marketing Teams
Demand Planning & Supply Chain
Finance & Commercial Team
Digital/Performance Marketing Team
Accounts
MBA from a Tier 1 institute.
Experience
~4-10 years of experience in Key Account Management, E-commerce, Quick Commerce, Digital Sales.
~ Prior experience managing Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, or similar platforms preferred.
~ FMCG, Consumer Healthcare, Nutrition, Personal Care, or Consumer Goods experience strongly preferred.
~ Proven track record of delivering sales growth and managing customer P&L.;
Key Account Management
P&L; and Commercial Management
Trade Investment & ROI Management
Collaboration & Stakeholder Management
📌 Key Accounts Manager - E-Commerce (Bengaluru)
🏢 Zydus Wellness
📍 Bengaluru