Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
About Haleon
Hello. Were Haleon. A world-leading consumer health company shaped by all who join us. Together were improving everyday health for billions of people by growing and innovating our portfolio of category-leading brands including Sensodyne Voltaren Panadol Otrivin Centrum and Eno through a unique combination of deep human understanding and trusted science.
With ISC operating as an independent Operating Unit with end-to-end accountability this role plays a critical leadership role in shaping expert-led growth for the ISC OU while leading the Expert Marketing function for OTC and Wellness one of Haleons largest fastest-growing and most complex portfolios.
Role Purpose
The Expert Strategy & Transformation and OTC Wellness Expert Marketing Lead is accountable for driving the Expert Strategy & Transformation agenda across the whole Expert function and portfolio (in partnership with the Head of Categories Head of Expert and other OU LT members) while leading Expert Marketing with a particular focus on OTC & Wellness within the ISC OU.
This is a combined strategic execution leadership role integrating:
Strategy & Transformation shaping HCP-led growth strategy embedding expert thinking early in innovation and category plans and driving simplification and scale
Marketing Leadership owning expert strategy content activation and performance
OU Enablement acting as the single Expert SPOC for OTC & Wellness ensuring clarity of decisions prioritisation and execution in line with the Haleon Operating Model
The role operates at the intersection of Category Strategy Innovation Medical Expert Marketing and Commercial execution with a strong mandate on impact speed and disciplined delivery.
Key Accountabilities
A. Expert Strategy & Transformation (Whole Expert function & portfolio)
1. HCP Segment Strategy & Prioritisation
Identify and accelerate the right HCP segments across the Expert portfolio tailored to category maturity access priorities and growth ambition
Define clear HCP prioritisation frameworks that maximise recommendation and prescription impact
Identify and leverage cross-category synergies (e.g. Pharmacists GPs) where audiences overlap while preserving category-specific depth
2. Expert-Led Demand Creation
Design and drive HCP-led demand creation strategies aligned to portfolio and Access (India 2 / rural) priorities
Improve the quality relevance and effectiveness of expert engagement models ensuring strategies translate into behaviour change
Partner closely with Expert Sales GTM and ComEx teams to ensure strategy lands in execution
3. Innovation Enablement from an Expert Lens
Embed expert thinking early in innovation and NPI lifecycles (idea pilot scale-up)
Influence product positioning claims education strategy and adoption plans using expert insights
Ensure innovations are designed for success with HCPs including across relevant cross-category adjacencies
4. Data-Led Insight & Feedback Loops
Leverage data from HCP interactions engagement metrics and medical feedback
Translate expert insights into clear inputs for portfolio strategy innovation and category plans
Partner with Business Insights & Analytics to ensure expert metrics are tracked interpreted and acted upon
5. Ways of Working & Governance
Act as the central expert strategy node connecting Category Expert Marketing Expert Sales R&D; Medical Affairs.
Support simplification of decision-making clear RACIs and faster execution as part of ISC OU transformation
Influence outcomes without owning P&L; through upstream strategic quality and downstream effectiveness
B. Expert Marketing Strategy & Activation (OTC & Wellness)
6. Expert Marketing Strategy (OTC & Wellness)
Own the Expert Marketing strategy with a particular focus on OTC & Wellness ensuring differentiation grounded in trusted science and human relevance
Define expert value propositions strategic narratives and engagement architecture by category and brand
7. Content Toolkits & Scientific Storytelling
Lead development of expert content pipelines (claims studies toolkits scientific narratives e-learning)
Partner with R&D; Medical Regulatory and Global teams to ensure credibility compliance and scalability
8. Performance Management & Optimisation
Establish and run disciplined performance dashboards for Expert Marketing (coverage effectiveness ROI)
Drive continuous optimisation based on what truly drives recommendations and adoption
C. Leadership & Stakeholder Management
9. Team Leadership
Lead coach and develop a high-performing Expert Marketing team building depth of expertise and a strong performance culture
Develop future capability in expert strategy content excellence and activation effectiveness
10. Cross-Functional Partnership
Act as a trusted strategic partner to Category Heads Sales Medical R&D; Digital ComEx and external experts
Represent ISC Expert Marketing in cross-OU and Global forums contributing to enterprise learning and evolution of the Expert model
Success Measures (Targeted Outcomes)
Success in this role is measured by:
Early growth in expert recommendations / prescriptions especially for innovations
HCP coverage and activation effectiveness aligned to IAP priorities
Innovation success rate influenced by expert strategy inputs
HCP satisfaction and engagement quality
Improved speed clarity and effectiveness of expert-led decision making
Experience & Capability (Why You)
13 -15 years experience in Strategy HCP/ Pharma Marketing Category Marketing Pharma or Consumer Health.
Proven track record of leading expert-led growth strategies with impact
Deep understanding of omnichannel expert engagement content strategy and GTM enablement
Solid influencing storytelling and stakeholder leadership capability
Job Posting End Date
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.