ABOUT WTF GYMS

WTF Gyms is building a technology-enabled, customer-first fitness network across Delhi NCR. We combine up-to-date facilities, certified trainers, personalized programmes, digital progress tracking and disciplined commercial execution. We are hiring an Area Sales Manager to lead membership growth across a cluster of clubs within our six-zone Delhi-NCR network.

ROLE MISSION

Build a predictable, ethical and high-performing multi-club sales engine. The Area Sales Manager owns revenue delivery across assigned clubs, strengthens local pipelines, develops sales managers and counsellors, and ensures every lead receives fast, professional follow-through.

KEY OWNERSHIP AREAS

1. MULTI-CLUB REVENUE OWNERSHIP

• Own monthly and quarterly membership revenue targets across the assigned zone.

• Translate zone goals into club, manager and individual targets by product, lead source and day.

• Run daily sales calls and weekly business reviews covering achievement, pipeline health, conversion and forecast accuracy.

• Identify underperformance early and execute specific recovery plans with owners and deadlines.

• Maintain pricing and discount discipline while protecting conversion and member trust.

2. FUNNEL AND CONVERSION MANAGEMENT

• Control the full funnel: new enquiry, response time, contactability, appointment, walk-in, trial, membership conversion, collection and onboarding.

• Establish clear service-level expectations for CRM updates and lead follow-up.

• Analyse conversion by club, counsellor, campaign, source, product and ageing bucket.

• Improve call quality, need discovery, objection handling, facility tours and closing through coaching and observed practice.

• Recover stale, lost and uncontacted leads using structured campaigns.

3. TEAM LEADERSHIP AND CAPABILITY

• Lead and coach Club Managers, Sales Managers, Membership Consultants and front-desk sales contributors.

• Conduct target setting,



daily huddles, pipeline clinics, call listening, role plays and monthly performance reviews.

• Build succession and hiring pipelines; support structured onboarding for new sales employees.

• Create performance-improvement plans where required and recognise consistent top performance.

• Maintain ethical selling standards with zero tolerance for mis-selling, false commitments or unauthorised discounts.

4. LOCAL GROWTH AND PARTNERSHIPS

• Build local acquisition plans for each club using residential communities, corporates, colleges, retail catchments, referrals and events.

• Work with marketing on campaign briefs, lead quality feedback, source ROI and hyperlocal creative requirements.

• Negotiate and activate local partnerships within approved commercial guardrails.

• Build referral and win-back programmes that increase lower-cost, high-intent demand.

5. RETENTION, RENEWALS AND REVENUE QUALITY

• Partner with Club and Fitness leaders to improve onboarding, engagement, renewal readiness and save actions.

• Monitor advance renewals, expired memberships, freezes, refunds, dues and collection quality.

• Protect net revenue by controlling cancellations, leakage and poor-quality sales.

• Ensure every sale is documented accurately and handed off cleanly to club operations.

6. DATA, FORECASTING AND GOVERNANCE

• Maintain a clean CRM and credible forecast, not inflated pipelines.

• Publish daily and weekly MIS with actions, owners and expected recovery.

• Audit call notes, source tagging, lead ownership,



discount approvals and collection records.

• Present zone performance to leadership with clear diagnosis, decisions and commitments.

SUCCESS METRICS

• Zone membership revenue and collection achievement

• Lead response time and contactability

• Enquiry-to-appointment, appointment-to-walk-in and walk-in-to-sale conversion

• Average selling price and discount discipline

• Renewal, referral and win-back contribution

• Forecast accuracy and CRM hygiene

• Club-wise productivity and sales-team capability

MANDATORY EXPERIENCE

• 5+ years in target-driven sales, including at least 2 years leading sales across multiple commercial gyms, fitness clubs or closely comparable membership businesses.

• Direct experience with membership funnels, walk-ins, trials, renewals, collections and CRM reviews.

• Strong preference for current or recent experience with cult.fit, Anytime Fitness, Ultimate Gyms, Gold‘s Gym, Fitness First or another recognised Delhi-NCR gym chain.

• Evidence of managing several clubs and coaching managers or sales teams against monthly targets.

• Strong analytical ability, field discipline and willingness to travel frequently across Delhi NCR.

WHAT STRONG CANDIDATES WILL DEMONSTRATE

• Exact target and achievement numbers for multiple clubs.

• Funnel mathematics and the interventions used to improve conversion.

• A specific turnaround of an underperforming club or zone.

• Examples of coaching poor performers and building consistent sales behaviour.

• Ethical commercial judgment and reliable forecasting.

LOCATION AND WORK STYLE

Full-time, on-site and field-based across Delhi NCR. Regular travel between assigned clubs and availability during high-conversion periods are essential.

WTF Gyms is an equal-opportunity employer. Selection is based on relevant capability, evidence and role fit.

📌 Area Sales Manager (Greater Kailash)
🏢 WTF Gyms
📍 Greater Kailash