About Incredi Pets

Incredi Pets is India's fastest-growing pet-services company — training, grooming, vaccination, and pet registration across Delhi NCR, Mumbai, Chandigarh, and Jaipur.

About the role

We're hiring a hands-on Growth Funnel Specialist who owns the full chain from ad spend to paid booking: run the campaigns, find the leak, name the cause with numbers, fix it or route it. You'll work in the marketing team reporting to our Senior Marketing Manager, alongside the founders' growth agenda.

What you'll do
Run and optimise Meta (leadgen) and Google Ads campaigns day-to-day — budgets, audiences, creatives, bids
Own funnel economics: CAC, cost-per-qualified-lead, ROAS and stage-conversion, cut by city x channel — build the sheets yourself, keep them live
Creative-level analysis: which ad produces the cheapest PAID customer, not the cheapest lead
Diagnose funnel drops end-to-end: geo targeting leaks vs weak checkout vs lead quality — with data,



not opinion
Work daily with sales and founders' office on lead quality and pacing

Must-haves
3 years hands-on performance marketing in D2C / consumer services (startup or lean agency)
Operator-level Meta Ads Manager AND Google Ads — both, not one
Solid funnel math + advanced Google Sheets/Excel; basic SQL or GA4/analytics tooling a plus
Diagnostic instinct — you answer /"why did CAC spike?/" with a decomposition, not a media plan
Full time in-office, Gurgaon — non-negotiable

Nice-to-haves
Landing page / CRO experience
Lead-quality feedback loops (CAPI, offline conversions)
Services-business or local-market growth background

Immediate joiners preferred. Also send your application to with subject /"Growth Funnel Specialist/".

📌 Growth Funnel Specialist Lucknow
🏢 IncrediPets
📍 Lucknow