- Implement and manage marketing automation initiatives using our instance of Salesforce Marketing Cloud, ensuring seamless execution of emails, forms, journeys, automations, and Cloud Page landing pages.
- Utilize basic creative services skills, including Photoshop and Illustrator, for image resizing and minor edits, in addition to leveraging Canva.com or Adobe Express for straightforward creative tasks.
- Ensure marketing campaigns are executed with minimal layers, promoting efficiency and agility in campaign deployment.
- Report directly to the Omnichannel Leader/Manager of Channel Activation, contributing to the overall success of our digital marketing efforts.
- Participate in the continuous improvement of our marketing automation processes, adopting innovative solutions and practices to enhance campaign effectiveness.
- Support the team in achieving client success, working collaboratively to exceed expectations and deliver superior solutions.
Key Competencies Qualifications:
- Education: Bachelor s degree in business, marketing, or a similar discipline.
- Experience: 2-4 years in marketing automation or related fields, with a preference for candidates familiar Salesforce Marketing Cloud.
- Robust communication skills, with the ability to interact directly and effectively with stakeholders.
- Resourceful, critical thinker with a proactive approach to problem-solving.
- Basic knowledge of creative services, including Photoshop, Illustrator, Canva.com, or Adobe Express.