Brand Identity & Graphic Designer

Company:

PogoloomLocation:

Gurugram, HaryanaWork Mode:

On-siteExperience:

1–3 YearsEmployment Type:

Full-TimeIndustry:

Kids Fashion | D2CAbout Pogoloom Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity.We are looking for a

Brand Identity & Graphic Designer

who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.Key Responsibilities

Develop and maintain Pogoloom's

brand identity and visual language .Create creative designs for

Instagram, social media campaigns, advertisements, and digital platforms .Design marketing creatives, banners, promotional materials, presentations, and campaign assets.Work on

packaging, labels, tags, inserts, and other brand collaterals .Create mood boards, design concepts, typography, color palettes, and visual directions.Ensure consistency of the Pogoloom brand across all communication channels.Collaborate with the marketing, content, and product teams to develop creative campaigns.Convert creative concepts into visually appealing and commercially effective designs.Stay updated with

fashion, kidswear, design, social media, and global visual trends .Create designs that reflect a

premium, up-to-date, playful, and aspirational kidswear aesthetic .Adapt designs into multiple formats and sizes for different digital and offline requirements.Contribute ideas for photoshoots,



campaigns, launches, seasonal collections, and brand storytelling.Required Skills

Strong understanding of

Brand Identity & Visual Communication .Excellent knowledge of

Adobe Photoshop and Illustrator .Working knowledge of

Figma and/or Canva

is a plus.Strong understanding of

typography, color theory, composition, and layout .Good knowledge of social media design, especially

Instagram .Ability to create both

concept-driven and performance-oriented creatives .Strong attention to detail and consistency.Good understanding of current

fashion and lifestyle design trends .Ability to work independently as well as with a creative team.Strong creative thinking and problem-solving skills.Preferred Experience

Experience in

fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands

will be preferred.Experience working on

brand guidelines or complete visual identity systems

is an advantage.Experience with packaging and print design will be an added advantage.Basic knowledge of AI creative tools such as

Midjourney, Adobe Firefly, ChatGPT, or similar tools

is a plus.What We’re Looking For We’re looking for someone who is

creative, detail-oriented, trend-aware, and commercially minded —someone who doesn't just make designs look good but understands how design can build a memorable brand.Portfolio is Mandatory Candidates must share a portfolio showcasing:Brand identity projectsSocial media creativesCampaign designsTypography & layout workPackaging/print designs, if availableApply with your updated CV and [email protected]

📌 Graphic Designer/ Brand identity (Mumbai)
🏢 Pogoloom
📍 Mumbai