Job Title: B2B Digital Marketing & Lead Generation Executive

Company: Expert Bros Rubber
Location: IMT Sector-68, Faridabad
Employment Type: Full-time, Work from Office
Experience: 13 Years
Salary: 25,000–30,000 per month, depending on experience

Company Profile

Expert Bros Rubber is a manufacturer of precision-moulded rubber components supplied to OEMs and industrial customers. We are looking for a result-oriented B2B Digital Marketing and Lead Generation Executive who can identify and approach potential customers through LinkedIn, company websites, internet research, email marketing and other digital platforms.

Key Responsibilities

- Identify potential B2B customers, OEMs, Tier-1 suppliers and industrial manufacturers through LinkedIn, Google, company websites and online business directories.
- Search and connect with Purchase, Procurement, Vendor Development, Sourcing, R&D; and New Product Development professionals.
- Generate verified leads containing company name, contact person, designation, email address, phone number, website and product requirements.
- Use LinkedIn and LinkedIn Sales Navigator for prospecting, networking and lead generation.
- Send professional connection requests, introductory messages, follow-ups and email campaigns.
- Promote the company’s rubber-moulded products and manufacturing capabilities to relevant industries.
- Manage and regularly update the company’s LinkedIn page.
- Create professional B2B content, product posts, company updates, presentations and marketing campaigns.
- Coordinate with the website team for SEO, product pages, blogs, keywords, enquiries and website improvements.
- Improve website traffic and generate genuine business enquiries through digital marketing activities.
- Conduct competitor, industry and customer research.
- Maintain a daily lead tracker and update the status of every prospect.




- Coordinate with the Marketing and Technical teams for customer requirements, company profiles, presentations and quotations.
- Submit daily and weekly reports covering leads generated, contacts approached, replies received, meetings arranged and opportunities developed.
- Follow up continuously until the lead is converted into a customer meeting or business prospect.

Required Skills

- B2B Lead Generation
- LinkedIn Marketing
- LinkedIn Sales Navigator
- Digital Marketing
- Internet and Company Research
- Email Marketing and Follow-ups
- SEO and Website Management
- Social Media Content Creation
- MS Excel and Lead Tracking
- Canva and AI-based content tools
- Good written and verbal English communication
- Strong research, follow-up and reporting skills

Preferred Candidate

- Previous experience in B2B digital marketing or lead generation is required.
- Experience in manufacturing, automotive, engineering, industrial products or OEM marketing will be preferred.
- Candidate should understand the difference between general social-media marketing and result-oriented B2B customer acquisition.
- Must be comfortable working with targets for verified leads, customer responses and meetings.
- Should be disciplined, self-driven and capable of independently researching potential customers.

Qualification

Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, Digital Marketing or a related field.

Performance Measurement

Performance will be measured on:

- Number of verified target companies identified
- Number of relevant decision-makers contacted
- Customer responses received
- Qualified enquiries generated
- Meetings arranged for the Marketing team
- New business opportunities developed

Note: This position is focused on B2B customer acquisition and lead generation. Candidates having experience only in posting reels, increasing followers or general social-media activity without B2B lead-generation experience may not be suitable.

📌 Walk-in || Digital Marketing Executive (Faridabad)
🏢 Expert Bros Rubber
📍 Faridabad