- Advanced proficiency in Journey Builder, Automation Studio, and Email Studio.
- Strong understanding of Data Extensions, data relationships, and segmentation strategies.
- Experience in building complex customer journeys, including multi-channel and personalized communications.
2. Coding and Scripting (Required)
- Expert in AMPscript and (Potentially SSJS) for agile email content and custom scripting.
- Hands-on experience with SQL for data manipulation within SFMC.
3. API and Integrations
- Experience with REST and SOAP APIs for integrating SFMC with external systems.
- Knowledge of API Event Triggers and custom activities within Journey Builder.
- Understanding of integration patterns between SFMC and Salesforce CRM or other third-party platforms.
4. Data and Analytics
- Ability to design and implement custom reporting using SFMC reporting tools and data views.
- Familiarity with predictive analytics and AI-driven features like Einstein Engagement Scoring.
Process and Frameworks
1. Agile and Kanban Delivery
- Experience working in Agile (specifically Kanban) delivery environments,
with tools like JIRA.
2. Testing and Quality Assurance
- Experience in testing colleague solution for quality control purposes
3. Documentation and Knowledge Sharing
- Ability to create and maintain technical documentation and contribute to knowledge-sharing sessions.
- Familiarity with Confluence or similar tools for documentation.
Soft Skills
1. Problem-Solving
- Aptitude for troubleshooting complex technical issues and implementing scalable solutions.
- Ability to address performance optimization for campaigns and data processes.
2. Communication and Collaboration
- Strong verbal and written communication (English) skills to interact with onshore teams and stakeholders.
3. Adaptability
- Ability to work flexibly in a fast-paced, dynamic environment.
- Eagerness to learn and adapt to new tools, features, and best practices within the SFMC ecosystem.