Job Title
Web Designer

Employment Type

Full-Time / Remote

Job Description

The Web Designer is responsible for designing, developing, maintaining, and optimizing client websites, landing pages, microsites, and digital creative assets. The role ensures all deliverables align with client branding, marketing goals, and user experience best practices.

Required Skills

Candidates who do not demonstrate practical experience with

1) Figma,

2) Adobe Photoshop and

3) Adobe Illustrator in their CV, portfolio, or previous work experience will not be considered for this position.

Working Knowledge and Experience of
Figma, Adobe Photoshop, Adobe Illustrator, Canva, HTML5, CSS3,WordPress, Elementor, WooCommerce, Basic JavaScript, Basic PHP (Preferred) Website Speed Optimization, Caching, Image Optimization etc

AI Tools like ChatGPT, Claude, Midjourney (Preferred)

Key Deliverables
1. Website Mockup Designs
2. Website Development
3. Website Maintenance
4. Landing Page Designs
5. Microsites Designs
6. Social Media Creatives
7. Website Graphics & Marketing Artwork
8. SEO Website Pages
9. Client Training & Documentation

Website Design & Development
1. Research website trends and competitor websites.
2. Create wireframes and UI designs in Figma.
3. Develop responsive WordPress websites.
4. Customize themes and layouts.
5. Maintain branding consistency.
6. Source images, videos, icons, and AI-generated assets.
7. Create website content using AI tools.
8. Optimize websites for speed, SEO, and responsiveness.
9. Ensure browser compatibility.
10. Launch websites successfully.

Website Maintenance

1. Update WordPress core, themes, and plugins.

2. Update website content.

3. Fix bugs and CSS issues.

4. Resolve responsive design problems.

5. Monitor website performance.

6. Perform website backups.

7. Maintain website security.

Landing Pages & Microsites

1. Design landing pages.

2. Develop campaign microsites.

3.



Create conversion-focused layouts.

4. Integrate forms and tracking codes.

SEO Support

1. Build SEO landing pages.
2. Upload blogs and articles.

3. Recreate pages for SEO improvements.

4. Optimize metadata and images.

5. Improve Core Web Vitals.

UI/UX Design

6. Apply up-to-date UI/UX principles.
7. Improve navigation and usability.
8. Create user-friendly interfaces.
9. Design effective call-to-action sections.

Creative Design

1. Design social media creatives.
2. Create banners and promotional graphics.
3. Produce website graphics.

4. Support internal marketing campaigns.

Website Integrations

1. Configure Google Analytics.

2. Install Google Tag Manager.

3. Configure Meta Pixel.
4. Integrate CRM systems.

5. Configure WhatsApp and chat tools.
6. Set up payment gateways and booking systems.

Quality Assurance
1. Test forms, buttons, and links.
2. Test responsiveness.
3. Verify browser compatibility.
4. Check website performance.
5. Conduct final QA before launch.

Client Communication

1. Attend client meetings
2. Gather requirements.
3. Present website progress.
4. Conduct client training.
5. Prepare user guides and documentation.

6. Work with Project Managers.

7. Support SEO and PPC teams.

8. Coordinate with content writers.

9. Assist other departments when required.

Team Collaboration

1. Stay updated with design trends.

2. Learn new WordPress tools

3. Improve UI/UX knowledge

4. Explore AI tools and automation.

Key Performance Indicators (KPIs)

1. Projects completed on time
2. Positive client feedback and satisfaction ratings
3. Clean code and responsive websites
4. Google PageSpeed and Core Web Vitals scores
5. Number of post-launch issues
6. Proper SEO implementation
7. Consistent branding and UI standards
8. Conversion performance (where applicable)
9. Complete project documentation and handover
10. Successful client training sessions
11. Tasks completed within agreed timelines

📌 Web Designer (Kochi)
🏢 Red Berries Advertising
📍 Kochi