Roles and Responsibilities :
- Develop and execute marketing automation strategies using Salesforce Marketing Cloud (SFMC) to drive customer engagement and conversion.
- Design, build, and maintain complex workflows, journeys, and campaigns across multiple channels including email, SMS, push notifications, etc.
- Collaborate with cross-functional teams to integrate SFMC with other systems such as CRM, ERP, e-commerce platforms for seamless data flow.
- Analyze campaign performance metrics to optimize future marketing initiatives.
Job Requirements :
- 8-14 years of experience in IT Services & Consulting industry with expertise in SFMC.
- Robust understanding of Journey Builder functionality within SFMC.
- Experience working on large-scale projects involving complex data integration and analytics.
📌 Marketing Automation Lead (Pune)
🏢 Quess
📍 Pune