Roles and Responsibilities

Develop and execute marketing plans, campaigns, product launches, festive promotions and brand awareness activities across digital and offline channels.

- Manage and maintain Silveras brand identity and ensure consistent use of logos, colours, fonts, product images, messaging and other brand assets.
- Plan and maintain monthly, quarterly and annual marketing calendars covering campaigns, product launches, exhibitions, social media and promotional activities.
- Coordinate with internal teams including Sales, Website, Marketplace, Customer Service, Operations and Dealers for timely execution of marketing activities.
- Develop product marketing communication including product USPs, features, specifications, pricing, packaging and key selling points.
- Coordinate with designers, photographers, videographers, agencies and content creators for marketing creatives, product shoots, videos, brochures, catalogues and other promotional materials.
- Manage social media content calendars and coordinate the timely development, approval and publishing of content across relevant platforms.
- Coordinate website and marketplace marketing requirements including banners, product images, descriptions, promotional content and campaign communication.
- Plan and coordinate exhibitions and events including registrations, stall branding, promotional materials, vendor coordination, logistics and post-event reporting.
- Provide marketing support to the Sales and Dealer teams through product presentations, brochures, catalogues, promotional creatives, product information and campaign materials.
- Coordinate dealer marketing activities including product launches, promotional campaigns, customised marketing materials and branding requirements.
- Conduct competitor and market research covering products, pricing, offers, campaigns, packaging and market trends.
- Collect and analyse customer,



dealer and sales team feedback to identify market opportunities and improve marketing initiatives.
- Coordinate customer communication campaigns through WhatsApp, email, SMS and other approved channels.
- Identify and coordinate with marketing vendors, agencies, printers, photographers, exhibition partners and other service providers.
- Obtain and compare vendor quotations, coordinate pricing and timelines, monitor quality and maintain vendor records.
- Track marketing budgets, expenses, quotations, purchase orders and campaign-related costs.
- Monitor campaign performance including reach, engagement, enquiries, leads, conversions, website traffic and other relevant KPIs.
- Prepare weekly and monthly marketing reports and present campaign performance, market insights and recommendations to management.
- Maintain an organised database of approved marketing assets, product images, videos, brochures, catalogues, presentations, templates and campaign materials.
- Ensure all marketing communication is accurate, approved, brand-compliant and free from incorrect or misleading product, pricing or promotional information.
- Take ownership of assigned marketing projects from planning and execution through monitoring and reporting.
- Identify new marketing opportunities, partnerships, influencer collaborations and promotional initiatives aligned with business objectives.
- Ensure all marketing activities are completed within approved budgets and timelines.
- Perform other marketing-related responsibilities assigned by management.

Desired Candidate Profile





- Graduate in Marketing, Business, Communications, BBA, B.Com, BA or a related field.
- 24 years of relevant experience in Marketing, Brand Management, Digital Marketing or Marketing Coordination.
- Experience in E-commerce, Marketplace Marketing, Brand Campaigns or Product Marketing will be an added advantage.
- Strong understanding of marketing campaign planning, execution and multi-channel coordination.
- Good knowledge of social media, website, marketplace, email and other digital marketing channels.
- Strong brand management and content coordination skills with an eye for detail and consistency.
- Ability to coordinate effectively with designers, agencies, vendors, photographers, content creators, sales teams and other stakeholders.
- Good understanding of marketing collaterals such as brochures, catalogues, presentations, standees, posters, banners and digital creatives.
- Experience in exhibition/event coordination and vendor management will be preferred.
- Strong market research and competitor analysis skills.
- Good analytical and reporting skills with the ability to track marketing KPIs and prepare management reports.
- Proficiency in MS Excel, PowerPoint and Word; familiarity with Canva, Adobe Creative Suite and social media platforms is preferred.
- Strong written and verbal communication skills.
- Excellent organisational and project management abilities with the capacity to manage multiple activities and deadlines simultaneously.
- Creative mindset with strong attention to detail and problem-solving ability.
- Ability to work independently as well as coordinate effectively with cross-functional teams.
- Willingness to travel for exhibitions, dealer visits and other marketing activities when required.
- Candidates with a Digital Marketing certification or relevant qualified qualification will be preferred.

📌 Marketing Executive (Chennai)
🏢 Auspera India Private Limited (Silvera)
📍 Chennai