Role & responsibilities

The role is organized around five outcome areas:

1. Brand Positioning & Market Differentiation

- Own the narrative. Define and continuously sharpen FBSPLs value proposition, positioning, and messaging to clearly differentiate the firm from traditional BPO providers in a competitive market.
- Codify the story. Translate FBSPLs single-vendor, consulting-led, AI-enabled model into a compelling, defensible market story across service lines and buyer personas.
- Ensure consistency. Establish and govern messaging architecture, brand guidelines, and tone of voice, ensuring consistent positioning across every channel and client-facing asset.

2. Image Creation & Thought Leadership

- Elevate the brand. Build FBSPLs reputation as an intelligence-led transformation authority through thought leadership, PR, executive visibility, podcasts, webinars, and industry events.
- Build authority. Develop and amplify executive and founder-led thought-leadership platforms to strengthen credibility with relevant industry audience.
- Shape perception. Own the corporate website, LinkedIn presence, and content engine case studies, insight reports, and solution narratives that build trust and shape perception.

3. Client Acquisition Enablement

- Enable the sale. Partner closely with sales and business development to build a scalable go-to-market motion that generates qualified pipeline and accelerates revenue in a consultative, long-cycle selling environment.
- Prove the value. Convert FBSPLs operational strengths AMS optimization, cost efficiency, scalability, quality and SLA performance into persuasive, client-facing value propositions.
- Arm the team. Develop world-class sales presentations, pitch decks, capability decks, RFP responses, and vertical-specific collateral tailored to target accounts in the USA and Canada.
- Drive demand. Build, optimize, and scale inbound and outbound demand-generation programs using ABM, marketing automation, CRM, SEO, content, and AI-enabled martech.

4. Market Assessment & Intelligence

- Read the market. Analyze market trends, competitors, target verticals,



and customer insights to guide positioning and go-to-market decisions.
- Spot the opportunity. Identify priority industries, buyer personas, and growth opportunities including new-market and service-line expansion.
- Inform strategy. Produce market studies, competitive intelligence, and insight reports that inform leadership strategy and sharpen FBSPL’s differentiation.

5. Team Building & Marketing Leadership

- Own the strategy. Set and lead FBSPL’s overall marketing strategy, aligning brand, demand, and content to the firm’s transformation from execution-led outsourcing to intelligence-led consulting.
- Build the team. Build the marketing function from the ground up – recruit, structure, and shape a team aligned to FBSPL’s growth ambitions.
- Develop your people. Develop and nurture talent through coaching, mentoring, and clear career pathways, fostering a collaborative, high-performance culture.
- Lead the team. Lead and direct the team day to day, set clear directives, and manage external agencies and partners to extend the team’s capacity.
- Own the numbers. Own the marketing budget and report to leadership on pipeline, ROI, brand health, and business impact.
- Drive alignment. Align marketing tightly with sales, operations, and delivery to ensure every activity supports commercial outcomes.

What Success Looks Like

Outcome Area & Indicative Measures

1.Brand & Positioning

Share of voice, brand awareness, message consistency, inbound brand-led enquiries

2.Demand Generation

Qualified pipeline, MQLs/SQLs, cost per acquisition, funnel conversion rates

3.Sales Enablement

Win rate, sales-cycle length, deck/collateral adoption, proposal quality

4.Market Intelligence

Coverage of priority verticals, quality of insight informing GTM decisions

5.Commercial Impact





Marketing-sourced revenue, ROI, contribution to new-market expansion

Preferred candidate profile :

- Depth: 10+ years of progressive B2B marketing experience, with at least 5 years in a leadership role.
- Sales partnership: Proven success partnering with sales in consultative, long-cycle, multi-stakeholder selling environments.
- Domain: Experience marketing complex services or solutions that require customer education and differentiation; outsourcing, BPO, insurance, or professional-services exposure strongly preferred.
- Strategy: Track record developing positioning, messaging, and content strategies, and building demand-generation engines.
- Markets: Experience marketing to USA and Canada markets is a strong advantage.
- Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Skills & Competencies

- Technical: ABM, demand generation, marketing automation, CRM (e.g. HubSpot/Salesforce), SEO, content strategy, analytics, and AI-enabled marketing tools.
- Strategic: Strategic thinking, commercial acumen, and the ability to link marketing activity to revenue and growth.
- Leadership: Solid leadership, cross-functional influence, and executive communication – including the ability to work across teams without direct line authority.
- Execution: Hands-on, entrepreneurial style balancing strategic planning with tactical execution.

Why This Role

This is a rare opportunity to build and lead a modern marketing function for an organization that treats marketing as a critical driver of growth. You will help define how FBSPL is seen in the market at a pivotal moment in its transformation from execution-led outsourcing to intelligence-led consulting.

- Real ownership. A seat at the leadership table, with direct influence over company strategy and go-to-market direction.
- Build something. The chance to build the marketing function and team from the ground up and shape how it grows.
- Visible impact. High visibility across the organization and the opportunity to leave a lasting mark on a growing global business.

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