Role & responsibilities

Account Management and Customer Engagement

- Manage and develop relationships with assigned manufacturing customers.
- Act as a regular point of contact for customer stakeholders.
- Understand customer plants, business priorities, ongoing projects and future investment plans.
- Identify opportunities for additional automation, MES, IIoT, SCADA, historian and digitalization solutions within existing accounts.
- Conduct regular customer visits and follow up on ongoing opportunities.
- Build relationships with plant, engineering, operations, maintenance, IT, OT, procurement and management stakeholders.
- Monitor customer satisfaction and coordinate internally to address concerns.

Opportunity Development

- Understand customer requirements, operational challenges and business objectives.
- Work with pre-sales and technical teams to develop appropriate solution concepts.
- Coordinate customer meetings, technical workshops, plant visits, demonstrations and proofs of concept.
- Explain BASE Automations capabilities in clear business terms.
- Identify customer requirements related to areas such as:
- Industrial automation
- MES and production management
- OEE and downtime monitoring
- Traceability and genealogy
- Quality and recipe management
- SCADA and historian solutions
- IIoT and industrial data collection
- Energy and utility monitoring
- ERP, PLC and third-party system integration

- Maintain regular follow-up until the opportunity is converted or formally closed.

Proposal and Commercial Coordination

- Coordinate with pre-sales, proposal and estimation teams to prepare quotations and proposals.
- Collect the customer information required for solution design and estimation.
- Support the preparation of scope, pricing, commercial terms and proposal submissions.
- Present proposals and commercial offers to customers with support from senior team members where required.
- Coordinate technical and commercial clarifications.
- Follow up with customers, procurement and other stakeholders to support order closure.




- Ensure that commitments made during discussions are accurately communicated to internal teams.
- Support contract, purchase order and payment follow-up activities.

Existing-Account Growth

- Prepare account-development plans for assigned customers.
- Map customer plants, departments, decision-makers and existing systems.
- Identify cross-selling and repeat-business opportunities.
- Track upcoming projects, expansion plans, modernization initiatives and digitalization programmes.
- Maintain regular engagement even when there is no immediate enquiry.
- Work toward developing BASE Automation as a long-term technology partner for assigned accounts.
- Support renewals, upgrades, annual support opportunities and expansion projects where applicable.

Current-Business Support

- Follow up on qualified leads provided by inside sales and marketing teams.
- Conduct initial customer discussions to understand interest and opportunity potential.
- Support the qualification of new opportunities based on need, budget, timeline and decision-making process.
- Participate in industry events, exhibitions, seminars and networking activities.
- Develop new customer relationships when opportunities arise, while maintaining primary focus on existing accounts.

Marketing and Lead-Generation Support

- Work with the marketing and inside-sales teams to identify target industries, companies and customer profiles.
- Provide customer and market inputs for campaigns, webinars, events and promotional content.
- Support the development of customer case studies, success stories and industry-specific messaging.
- Share information on market trends, competitor activity and recurring customer requirements.
- Participate in campaigns and events intended to create qualified opportunities.




- Provide timely feedback on the quality and relevance of leads generated.

CRM and Sales Process Management

- Maintain accurate customer, contact and opportunity information in the CRM.
- Record meetings, follow-up actions, opportunity stages, estimated values and expected closure dates.
- Maintain an updated pipeline for assigned accounts and opportunities.
- Prepare periodic forecasts, account updates and activity reports.
- Track proposals, purchase orders, payment milestones and pending customer actions.
- Coordinate with pre-sales, projects, finance and other internal teams to maintain opportunity progress.
- Follow the companys business-development and approval processes.

Internal Collaboration

- Work closely with the Sales Manager, inside sales, marketing, pre-sales, proposal, application and delivery teams.
- Provide clear customer information and requirements to technical teams.
- Coordinate internal preparation before customer meetings and presentations.
- Support a structured handover of confirmed orders to project and delivery teams.
- Remain connected with delivery teams to understand customer feedback and identify follow-on opportunities.
- Escalate commercial, technical or customer-related risks to the Sales Manager.
- Preferred candidate profile

- 2–5 years of experience in business development, account management or customer-facing roles involving industrial automation or manufacturing technology.
- Experience selling to manufacturing companies.
- Exposure to products or services such as PLC, SCADA, drives, instrumentation, control systems, industrial software or automation projects.
- Experience managing customer enquiries, preparing proposals and following opportunities through the sales cycle.
- Experience visiting manufacturing plants and interacting with technical and commercial stakeholders.
- Experience using CRM tools and maintaining opportunity pipelines is preferred.
- Willingness to travel extensively based on customer and business requirements.

📌 Business Development Consultant - MES, IIoT & Digitalization (Chennai)
🏢 Base Automation Technologies
📍 Chennai