- Drive sustainable sales growth for food phosphate products (specialty and blends) across all target segments.
- Identify untapped markets and segments to expand the companys footprint within the region.
- Develop and execute go-to-market strategies to accelerate market penetration.
Channel Development & Partner Management
- Evaluate, select, and develop channel partners/distributors tailored to each country and segment.
- Support and guide partners with the necessary training, product knowledge, and marketing tools to drive their performance.
- Implement KPIs and monitor channel partner performance for continuous improvement.
Key Account Management
- Establish and maintain direct relationships with key customers in core segments:
- Understand customer needs and deliver customized solutions to drive customer satisfaction and loyalty.
Market Intelligence & Lead Generation
- Conduct thorough market research to identify opportunities, trends, and unmet needs.
- Generate and qualify leads across all target application areas, ensuring a healthy and active sales pipeline.
- Map the competitive landscape and provide strategic insights for positioning and differentiation.