Job Summary

As a Brand Associate, you will be the engine behind on-ground execution - turning brand strategy into tangible market impact. This is a high-energy, execution-first role that demands ownership, agility, and an eye for detail. You will work closely with Brand Managers and Category heads to drive trade programs, manage activations, coordinate with vendors, and ensure our brand Paper Boat stays visible, vibrant, and well-stocked across markets. If you thrive in the field, think on your feet, and love getting things done, this role is for you.

Location: Bengaluru (Work-from-Office)

Key Responsibilities

- Trade Marketing: End-to-End Execution: Lead and execute trade marketing programs, BTL activities, and on-ground activations from planning to post-evaluation.
- Trade Marketing: Visibility Management: Drive in-store visibility initiatives - ensure planogram compliance, merchandising standards, and point-of-sale material deployment across channels.
- Market & Sales Intelligence: Data Tracking: Build and maintain tracking systems to monitor brand performance across GT and OT markets.
- Market & Sales Intelligence: Excel Proficiency: Create and manage spreadsheets, MIS reports, and dashboards to deliver actionable insights to the brand and sales teams.
- Market & Sales Intelligence: Actionable Insights: Translate data into clear, crisp recommendations for market and sales intelligence.
- Vendor & Agency Management: Vendor Onboarding & Management: Identify, onboard, and manage external vendors and agencies for activations and BTL projects.
- Vendor & Agency Management: Negotiation: Negotiate on timelines, pricing, and deliverables to ensure cost-effective and on-time execution.
- Vendor & Agency Management: Quality Control:



Maintain strict oversight on quality standards and budget adherence across all vendor engagements.
- Stakeholder Coordination: Cross-Functional Synergy: Act as the liaison between Sales, Supply Chain, and Category teams to ensure seamless program execution.
- Stakeholder Coordination: Stock Coordination: Monitor inventory levels to ensure stock movement is synchronized with activation calendars and promotional cycles.

Education & Experience

- Education: Graduate in any discipline.
- Experience: 2-3 years of experience as a Brand Associate, OR at least 2 years in Trade Marketing within a traditional FMCG setup.

Additional Qualifications

- Execution Track Record: Demonstrated experience in leading and executing trade programs, BTL activities, and on-ground activations including visibility drives.
- Technical Skills: Strong proficiency in MS Excel - comfortable with complex spreadsheets, data analysis, and MIS reporting.
- Vendor Management: Prior experience managing vendors and agencies, with demonstrated ability to negotiate and hold partners accountable.

Mindset & Traits

- Think on Your Feet: You adapt quickly in unstructured, fast-moving situations and find creative solutions under pressure.
- Agile & Solution-Oriented: You do not wait for perfect conditions - you identify blockers and move forward with what's available.
- Execution-First: You believe the best plan is the one that gets executed brilliantly. You own your work end-to-end.
- Authenticity: You resonate with the Paper Boat philosophy of simplicity and nostalgia.
- Speed & Accuracy: You understand that in FMCG, being right is good, but being right and fast is better.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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