Job Summary

At ACO Technology Centre, we are looking for an experienced Digital Marketing Analyst to drive our digital strategy across all our global business units. In this role, you will lead initiatives that enhance our Group's online presence, optimize marketing performance, and deliver actionable insights that fuel business growth across diverse markets. You'll collaborate with global cross-functional teams to ensure alignment with our overarching business goals. If you have a strong background in digital marketing, SEO, data analytics, we invite you to join us in shaping the future of ACO Group's global digital presence.

Responsibilities

Analytics & Insights

- Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
- Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
- Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
- Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.

SEO & Web Strategy

- Oversee SEO strategies to improve organic visibility, rankings, and traffic.
- Lead website development, optimization, and migration projects across multiple CMS platforms like TYPO3 and WordPress.

Social Media Analytics & Listening

- Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior.
- Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.

Team & Project Leadership





- Oversee cross-functional collaboration with marketing teams, product, and management teams to align marketing strategies with overall business goals.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and markets.

Qualification, Competencies & Experience

- Bachelor's or master's degree in marketing, Business, or related field.
- 5+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies.
- Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
- Solid track record in B2B marketing, SEO, website management, and digital campaign execution.
- Experience in data-driven marketing and advanced analytics.
- Experience in building advanced reporting and dashboards (Power BI, Looker Studio).

Key Skills & Competencies

Digital Analytics & SEO

- GA4, Google Tag Manager, Hotjar, Google Search Console, Bing Webmaster Tools
- SEO tools: Screaming Frog, Sistrix, Moz, Ahrefs, Semrush

Advertising & Social Media

- Google Ads, LinkedIn Ads, Meta Business Suite
- Social media analytics: Facebook Insights, LinkedIn Insights, YouTube Analytics

Web & CMS Management

- TYPO3, WordPress, Microsoft SharePoint

Data & Visualization

- Power BI, Looker Studio
- Google Cloud Platform

Other Skills

- HTML, JavaScript for tag management & analytics customization
- Project management experience (ServiceNow or similar)
- Strong collaboration, leadership, and stakeholder management skills

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Analyst (Bengaluru)
🏢 Aco Technology Centre
📍 Bengaluru