Job Details

- Job Title: Brand Manager - Duroflex
- Job Title: Senior Brand Manager, Duroflex
- Location: Bangalore (5 Day Work from Office)
- Department: Marketing
- Reports to: Head of Marketing

Role Overview

We are looking for a consumer-obsessed marketer who believes excellent brands are built on deep human understanding, exceptional creativity and consistent execution. As Senior Brand Manager, you will shape Duroflex's brand strategy by translating consumer insights into compelling communication, product stories and category-defining campaigns. You will lead the consumer understanding agenda for the brand while partnering with Product, Creative, Media, Retail, PR and Sales teams to deliver a consistent and premium brand experience across every consumer touchpoint. The ideal candidate combines strategic thinking with exceptional creative judgement, an eye for premium aesthetics, and a strong understanding of how media and creative work together to build both long-term brand equity and business growth.

Key Responsibilities

- Own the consumer understanding agenda for Duroflex through qualitative and quantitative research.
- Identify emerging consumer needs, category shifts and cultural trends that can shape the future of the brand.
- Translate consumer insights into actionable strategies for communication, product development and retail experience.
- Build and continuously evolve consumer personas, Jobs-to-be-Done frameworks and category understanding.
- Partner with leadership to shape long-term brand strategy and positioning.
- Lead the development of insight-led creative strategies across campaigns,



launches and retail communication.
- Write inspiring creative briefs rooted in strong consumer understanding.
- Partner with creative agencies and internal teams to develop distinctive campaigns across television, digital, social, retail and experiential channels.
- Be the custodian of Duroflex's visual and verbal identity, ensuring consistency across advertising, retail, packaging, merchandising and digital experiences.
- Champion premium aesthetics across mattresses, furniture and home solutions, maintaining the highest standards of design, storytelling, photography, typography and film.
- Provide thoughtful creative direction and feedback to continually improve the quality and effectiveness of communication.
- Lead end-to-end planning and execution of integrated campaigns across digital, retail, influencer marketing, PR, content and offline media.
- Ensure campaigns deliver both short-term commercial outcomes and long-term brand equity.
- Partner with Media teams to ensure creative ideas are platform-first and tailored for television, digital, social, retail and commerce channels.
- Evaluate campaign performance not only through business metrics but also through creative effectiveness and media learnings.




- Lead go-to-market strategy and communication for new product launches.
- Ensure every innovation is rooted in a compelling consumer need.
- Track brand health metrics including awareness, consideration, preference, search share, NPS and consumer sentiment.
- Measure creative effectiveness using both consumer feedback and campaign performance.
- Monitor market trends, competitive activity and emerging consumer behaviours.
- Convert learnings into actionable recommendations for future campaigns and product development.
- Manage the brand's digital presence and collaborate with the digital marketing team.
- Lead content creation with the creative team for campaigns, social media, and product launches.
- Oversee budgets, spending, and resource allocation to ensure efficient marketing operations.
- Support new product development (NPD) to maintain brand consistency and consumer appeal.

Skills & Qualifications

- MBA/PGDM from a leading institute.
- 6-9 years of experience in Brand Marketing across FMCG, FMCD, Consumer Durables, Lifestyle, Furniture or D2C brands.
- Experience building premium consumer brands is preferred.
- Exposure to omnichannel businesses and integrated marketing is an advantage.
- Consumer-first mindset
- Ability to uncover consumer motivations and translate insights into winning brand strategies.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Manager (Bengaluru)
🏢 Duroflex
📍 Bengaluru