Key Responsibilities:

Business Development & Market Expansion

- Develop and execute international business strategy for West and North African countries.
• Identify new opportunities and establish long-term partnerships with distributors, importers, government organizations, wholesalers and institutional buyers.
• Drive sustainable revenue growth and profitability across assigned territories.
• Expand market presence through recent product introductions and market penetration strategies.
• Build a strong sales pipeline and convert opportunities into profitable business.

International Sales & Key Account Management

- Manage and grow relationships with existing international customers.
• Negotiate commercial agreements, pricing, payment terms and annual contracts.
• Achieve annual sales, revenue and gross margin targets.
• Lead customer visits, presentations, exhibitions and business meetings across assigned regions.

Merchant Trading & Strategic Sourcing

- Identify high-margin international trading opportunities beyond bicycles.
• Develop business for bicycle components, automotive parts, industrial products, commodities and other suitable merchant trading products.
• Coordinate with domestic and international suppliers to build competitive sourcing networks.

Export Operations & Trade Compliance

- Ensure compliance with international trade regulations, export documentation, customs requirements, taxation, freight management and country-specific import regulations.
• Coordinate with logistics partners, freight forwarders, banks,



inspection agencies and government authorities.
• Monitor shipments from order confirmation to successful delivery.

Market Intelligence

- Analyse market trends, competitor activities, pricing, customer requirements and emerging opportunities.
• Prepare business forecasts and recommend strategic actions.
• Identify potential risks and develop mitigation plans.

Leadership

- Mentor the international sales team.
• Collaborate with production, procurement, finance, quality assurance and logistics teams to ensure seamless order execution.
• Drive a performance-oriented and customer-centric culture.

PRODUCT PORTFOLIO

- Complete Bicycles
- Bicycle Components & Accessories
- Auto Parts
- Merchant Trading Products
- Industrial & Engineering Products
- In-house Manufactured Products
- Third-country Trading Products

Education

- MBA (International Business / Marketing) preferred.
- B.Tech / BE or any Engineering Graduate preferred.
- Professional qualification in International Business, Export Management, Supply Chain or Marketing will be an added advantage.

Experience

- Minimum 1822 years of experience in International Sales and Export Business.
- At least 5 years in a senior leadership role handling African markets.
- Proven experience in developing new international markets and managing large export businesses.
- Hands-on exposure to merchant trading and third-country exports will be highly preferred.
- Regular business travel experience across West and North Africa will be preferred.

📌 International Sales Head (Ludhiana)
🏢 HERO ECOTECH
📍 Ludhiana