Role & responsibilities

Results:

- Growth in qualified organic traffic
- Improvement in keyword rankings
- Increased visibility in AI-generated search experiences
- Growth in featured snippets and answer engine visibility
- Higher organic conversions and revenue contribution
- Improved technical SEO health

Position overview

1. Organic growth strategy

- Develop and execute end-to-end organic growth strategies for B2B and B2C.
- Build integrated strategies covering traditional SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Identify recent opportunities across emerging AI-powered discovery platforms.
- Define KPIs, roadmaps, and quarterly growth plans.

2. Search optimization

- Perform comprehensive keyword, entity, topic, and user intent research.
- Build topical authority strategies and content clusters.
- Optimize websites for semantic search and entity-based indexing.
- Improve crawlability, indexability, internal linking, structured data, and website architecture.
- Optimize content for featured snippets, AI Overviews, answer engines, and conversational search experiences.
- Monitor algorithm updates and adapt strategies proactively.

3. AI search optimization

- Develop optimization strategies for AI assistants and generative search platforms.
- Create content frameworks that improve visibility within AI-generated responses.
- Optimize content for retrieval, citations, entity recognition, and contextual relevance.
- Implement prompt-aware content strategies that align with evolving AI search behaviors.
- Analyze how AI systems interpret, summarize, and reference client content.

4. Content strategy

- Rank SEO/GEO-driven content strategies based on customer journeys.
- Build content briefs using search intent, competitive research, and AI insights.




- Guide writers to produce EEAT-focused content.
- Optimize landing pages, blogs, pillar pages, industry pages, and solution pages.
- Conduct content audits and recommend improvements.

5. Technical SEO

- Conduct technical audits for enterprise websites.
- Resolve crawling, indexing, rendering, Core Web Vitals, and structured data issues.
- Collaborate with developers to implement technical recommendations.
- Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema markup.
- Optimize website performance for both users and search engines.

6. Analytics and reporting

- Track organic performance across search engines and AI-driven discovery channels.
- Build dashboards using GA4, Search Console, Looker Studio, and other analytics platforms.
- Measure keyword rankings, AI visibility, conversions, engagement, and revenue impact.
- Generate actionable insights and executive reports.

7. Conversion optimization

- Work with UX and design teams to improve organic conversion rates.
- Analyze user behavior and recommend landing page improvements.
- Support A/B testing initiatives.
- Improve engagement metrics through content and UX enhancements.

8. Competitive intelligence

- Monitor competitor strategies across traditional and AI search.
- Conduct gap analysis and opportunity research.
- Identify emerging trends before competitors.

9. Process and automation

- Build scalable SEO workflows.
- Leverage AI tools to improve research, content optimization, reporting, and productivity.
- Develop SOPs, templates, and best practices.
- Identify opportunities to automate repetitive SEO activities.

Preferred candidate profile :

Preferred experience AI tools

- Experience optimizing websites for at least two different sectors and four websites
- Understanding of large language models and retrieval concepts.
- Experience with AI workflow automation is an advantage.

📌 Seo Manager (Gurugram)
🏢 Estrip Solution
📍 Gurugram