Role & responsibilities

- Develop and execute a B2B SaaS content strategy focused on SEO, AEO, GEO, and AI-driven search visibility.
- Research, write, and edit high-quality blogs, whitepapers, case studies, landing pages, newsletters, website copy, and LinkedIn content.
- Create compelling thought leadership content that drives brand authority, engagement, and high-quality marketing leads.
- Optimize content for search engines and AI platforms such as ChatGPT, Gemini, and Perplexity.
- Work closely with product, marketing, sales, and technical teams to create accurate and impactful content.
- Manage SEO agency deliverables and ensure content contributes to measurable business outcomes.
- Monitor content performance using SEO, AI visibility, and engagement metrics, and continuously optimize based on insights.
- Leverage AI tools to improve research, writing efficiency, content optimization, and content distribution.

Preferred candidate profile

- 510 years of experience in B2B SaaS, Enterprise Software,



Technology, or Product content writing.
- Exceptional writing, editing, storytelling, and research skills with a strong portfolio of long-form content.
- Proven experience writing blogs, whitepapers, case studies, landing pages, product content, and executive thought leadership.
- Solid understanding of SEO, content marketing, keyword research, and search intent.
- Exposure to AEO, GEO, AI-powered search optimization, and modern content strategies is highly preferred.
- Experience using Google Search Console, Ahrefs, SEMrush, and AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
- Ability to simplify complex technical concepts into engaging content for enterprise decision-makers.
- Experience working in a B2B SaaS company, Enterprise Technology company, or Digital Marketing Agency is preferred.

📌 Senior Content Strategist & Writer (Mumbai)
🏢 ETP INTERNATIONAL
📍 Mumbai