Job Description

Marketing Executive

Business: Sapat Global Health Pvt Ltd (www.sapatglobal.com)

Location: Lower Parel, Mumbai

Experience: 35 Years (candidates with 2+ years of strong, well-rounded marketing exposure will also be considered)

Reports To: Head of Marketing / Business Head

About

Sapat Global Health is a well-established Indian business group founded in 1897, with over 125 years of legacy in the FMCG and consumer healthcare industry. The company has diversified businesses in consumer health, skincare, and retail, and is especially known for its consumer brands and OTC healthcare products.

We are launching a online and retail brand, aimed at building a modern, consumer-first presence in a category the group has decades of legacy in. We are looking for a hands-on Marketing Executive who can own the complete marketing charter for this launch from understanding the consumer to executing campaigns on ground and online.

Role Summary

This is a full-stack marketing role, not a purely digital or purely on-ground one. The ideal candidate is equally comfortable digging into consumer behaviour and category insights, planning and executing on-ground trade/retail promotions, and running digital campaigns — and can connect all three into one coherent brand and sales story.

As this is a new brand launch, the candidate should be comfortable with ambiguity, wearing multiple hats, and taking end-to-end ownership rather than only coordinating between specialists.

Key Responsibilities

Digital Marketing & Campaigns

- Plan and execute digital campaigns across Meta, Google, and other relevant platforms to build brand awareness and drive trial/purchase.
- Coordinate with performance marketing agencies and content creators for campaign execution.
- Manage social media presence,



content calendars, and community engagement for the new brand.
- Track digital KPIs (Reach, CTR, CPC, ROAS, Engagement, Conversions) and recommend optimizations.

Consumer & Market Insight Mining

- Conduct primary and secondary research to understand consumer preferences, purchase behaviour, and category trends in retail formats.
- Gather on-ground feedback from retail outlets, distributors, and consumers to inform product, packaging, and pricing decisions.
- Track competitor activity, pricing, and promotions across general trade, modern trade, and e-commerce.
- Translate consumer and market insights into actionable recommendations for the brand and sales teams.

On-Ground Marketing & Trade Promotions

- Plan and execute on-ground activation, sampling, and trial-generation campaigns at retail outlets and high-footfall locations.
- Coordinate promotional schemes, visibility drives, and point-of-sale materials with distributors and retailers.
- Work with the sales team to align marketing activity with general trade and modern trade objectives.
- Manage vendors for merchandising, POS material, and event/activation execution.

Brand & Launch Management

- Support end-to-end planning and execution of the brand launch, including go-to-market timelines.
- Coordinate with design and creative teams/agencies for packaging, collateral, and campaign creatives.




- Maintain campaign and activity calendars across on-ground and digital initiatives.
- Track marketing spend against budget and report on ROI across on-ground and digital initiatives.

Preferred Qualifications

- MBA/PGDM in Marketing, or equivalent professional experience.
- Experience in FMCG, beverages, food, or fresh retail categories strongly preferred.
- Prior exposure to both trade/on-ground marketing and digital marketing (agency or brand-side).
- Experience with a brand launch or new product introduction is a strong plus.
- Comfortable travelling for on-ground market visits, trade activations, and retail audits.

Key Competencies

- Consumer & Market Understanding
- On-Ground Execution & Trade Marketing
- Digital Campaign Management
- Business Acumen
- Vendor & Stakeholder Coordination
- Analytical Thinking
- Ownership & Accountability in Ambiguity
- Communication & Cross-Functional Collaboration

KPIs

- Trial and repeat-purchase generation in launch markets
- Quality and actionability of consumer/market insights delivered
- On-ground activation reach and execution quality
- Digital engagement, traffic, and campaign ROI
- Retail/distributor visibility and promotional compliance
- On-time execution of launch milestones
- Marketing spend efficiency (ROI across on-ground + digital)

What We Offer

- Ground-floor ownership of a new brand launch within a 125+ year legacy business group.
- Exposure to end-to-end marketing — consumer insight, on-ground execution, and digital — rarely available in one role.
- Collaborative, entrepreneurial work environment with direct access to business leadership.
- Growth opportunities with increasing ownership as the brand scales.

📌 Marketing Executive (Nashik)
🏢 Sapat Global Health
📍 Nashik