- Onboard National Digital Lead Aggregators (DLAs) in line with business strategy and compliance norms.
- Ensure end-to-end coordination for DLA empanelment, agreements, commercials, and system integration.
- Build robust and sustainable relationships with DLA partners through regular engagement and support.
Lead Funnel Management
- Maintain an optimal balance of lead quality and lead quantity from DLAs.
- Monitor lead inflow, allocation, aging, and conversions across regions.
- Identify gaps in the lead funnel and work with DLAs to improve lead quality.
Sales & Channel Partner Engagement
- Provide regular support and connect with DLAs to address operational issues and conversion challenges.
- Conduct periodic meetings with Regional Sales Teams for lead conversion reviews.
- Ensure timely lead status updates by the sales teams.
MIS & Performance Transparency
- Prepare and circulate regular MIS reports to Sales Teams and DLA partners.
- Ensure transparency of the lead journey to improve follow-ups and conversions.
- Use data insights to recommend corrective actions and process improvements.
Conversion Enhancement & Offers
- Design and roll out special schemes or offers for DLA leads in coordination with internal stakeholders.
- Track and analyze the effectiveness of special offers.
Field & Market Engagement
- Travel frequently to markets to engage with sales teams and DLA teams.
- Identify on-ground challenges and improve engagement efficiency.
Stakeholder Coordination
- Act as a bridge between DLA teams, Sales Teams, and Telecalling Teams.
- Ensure smooth coordination across the lead lifecycle.
Telecalling Review & Feedback
- Review initial calling outcomes and lead filtration quality.
- Provide structured feedback to improve calling effectiveness.