Responsibilities of a Digital Marketing Manager

Social Media Management

- Regularly update and optimize all social media handles.

- Post engaging daily stories and maintain an updated story schedule.

- Schedule posts across Facebook, Instagram, Google, YouTube, and LinkedIn.

- Tag necessary accounts in posts and stories; add collaborators where required.

- Write and post the first comment on all posts to boost engagement.

- Maintain and update the post schedule/calendar.

- Respond promptly to messages on Messenger, Instagram, and WhatsApp.

- Reply to all comments and Google reviews professionally.

- Design and create engaging social media creatives and posts.

- Develop a content plan for all accounts.

- Research and implement current social media trends to keep content fresh.

Advertising & Campaigns

- Create and maintain an effective ad schedule for Meta Ads.





- Set up and optimize Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and Amazon Ads.

- Execute targeted WhatsApp campaigns.

- Monitor ad performance and adjust strategies for maximum ROI.

E-Commerce & Product Marketing

- Upload and update products, photos, and videos on Amazon.

- Ensure listings are optimized for visibility and sales.

Reporting & Analysis

- Create and share monthly reports on campaigns, performance, and growth.

- Maintain and send task completion screenshots/records as updates.

Client Coordination

- Coordinate with clients to get creatives, strategies, and campaigns approved.

- Ensure timely communication and alignment with client goals.

📌 Digital Marketing Executive (Margao)
🏢 Mental Grafikx
📍 Margao