Role Purpose : Responsible for managing Retail Activation, Events, Experiential Marketing & Brand Communication.Role AccountabilityRetail Activation:Manage Retail Activations program with an annual budget of INR 4 - 8 CroresManage existing set up of 500 plus kiosks in over 97+ cities and all new requisitions for kiosk installationsPlan and execute all retail activations and experiential marketing efforts for the brandConceptualize national activation programs and execute them at city/ branch level with the help of external agencies.Develop standardized Retails Guidelines for activations which act as the go-to guide for understanding the activity, its business & marketing objective & defined processes to be followedIdentify opportunities for local and national brand tie-ups and effectively execute relevant sponsorships and experiential programsSupport cross-functional marketing teams to plan activation calendar to achieve desired business resultsWork closely with the product and the brand marketing teams to create programs for new product launch events, investor meets, AGM’s and on ground activationsEnsure timely and accurate reporting for all projects in set formats to have strong control over all planning and executionManage selection, staffing, payment terms & agreements and SOPs for activation agenciesAssist in the maintenance of accurate budgets, payments funnel and auditable recordsCommunication:Actively manage & fulfill all advertising/ communication requirement on across various allocated teams/ functions, ensuring end to end quality & TATDesign & Implement communication elements as per business needs - from conceptualization,



to execution through creative & production agenciesManage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such projectsManage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creativeMaintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely executionEnsure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintainedEnsure process documentation and compliance adherenceMeasures of Success:Quality of Retail visibility and Engagement experienceTimely and accurate Project delivery/executionEffectiveness of Retail InitiativesCreative QualityAgency management and performanceAchievement against execution objectivesCost efficiencyBrand health performanceProcess Adherence as per MOUTechnical Skills / Experience / Certifications:Deep understanding around various retail activation platforms and their functionalitiesExtensive knowledge about retail unit fabrication process and also diverse production materials available in the industryCommercial and technical understanding of small and large activation programsExperience in Project management, both strategic and operationalOperational Knowledge of Retail Activation & Experiential MarketingExperience in Marketing Activations CampaignsCompetencies critical to the role:Planning and organizingDetail orientationTeamwork and collaborationHigh impact communicationQualification : MBA in Marketing or any other relevant disciplinePreferred Industry : Financial Services, FMCG, Consumer Durables, Telecom

📌 Assistant Vice President - Retail Activations & Events (Maharashtra)
🏢 Sbi Card
📍 Maharashtra