Advertising & Marketing Communications is focused on increasing product/brand awareness in the market, creating a brand image for targeted customers, and implementing promotional programs including:
•Creating and/or coordinating the production of advertising and promotional materials based on predetermined marketing themes and messages (e.g., logos, flyers, billboards, television commercials, radio ads, digital advertising, etc.)
•Identifying the optimal mix of advertising and promotional channels that align with defined customer market segmentation and buyer personas (i.e., television, radio, online, etc.)
•Managing in-store promotions and clarifying promotion terms with retailers
•Managing conferences/congresses/events and coordinating brand promotional merchandise (e.g., mugs, bags, pens, etc.)
•Measuring advertising and promotion effectiveness for return-on-investment




Positions on this level have comprehensive knowledge of the specific discipline or the broader area in which the position operates. Executes specialized projects and activities and typically works according to set principles. Usually generates and initiates own workload and doesn't need instructions or guidelines. Might supervise work of less experienced professionals providing skilled expertise and taking responsibility for the end-product. Positions at this level are expected to significantly improve the day-to-day activities/processes.

Manages and oversees the implementation of short-term activities within the team. Decisions are of an operational nature within a defined scope. Positions on this level delivers their share of professional responsibilities focusing on professional excellence. Typically manages a team of Individual Contributor co-workers.

📌 Graphic designer (India)
🏢 Teleperformance
📍 India