Key Result Areas

- Trade Marketing Strategy Execution – Implement and drive regional trade marketing plans effectively to support business growth.

- Sales Growth Contribution – Enhance product visibility and drive promotions to achieve targeted sales growth.

- Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation.

- Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact.

- Market Analysis & Competitive Insights – Monitor market trends,competitor activities, and consumer preferences to refine strategies.

- Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities.

- Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals.





- Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines.

Requirements

- 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.

- Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies.

- Excellent analytical skills with proficiency in data interpretation and reporting.

- Strong communication, negotiation, and relationship management skills.

- Ability to work in a rapid-paced environment and manage multiple projects simultaneously.

- Proficiency in Microsoft Office (Excel, Power Point, Word)

- Willingness to travel frequently within the assigned region.

- Experience of working closely with Sales & Marketing Team

📌 Trade Marketing Executive (India)
🏢 Heritage Food
📍 India