Manager–Presales Department: B2B Sales
Reports To: SVP Business development

Work Mode: Work from Office (WFO)

Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness
brand dedicated to helping people walk, sit, and sleep better. has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic
With innovation at its core, Frido blends
science, design, and technology to create products that bring comfort to every step and moment
Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture

- Cushions & Backrests – For enhanced sitting comfort at work or home
- Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and

building a strong sales pipeline through strategic prospecting and targeted email marketing

outreach using Apollo.io, qualifying leads, and scheduling meetings for the Sales team. candidate should have prior experience in the SaaS industry and possess a solid understanding of

B2B sales, lead generation, and marketing automation tools.

Develop and execute outbound lead generation strategies to build a consistent and high-quality sales pipeline.

- Research and identify prospective B2B customers across target industries and market

io and other sales
Create personalized email sequences and outreach campaigns to improve engagement,



Engage with prospects through email, Linked In, and other outbound channels to generate
Schedule qualified meetings and product demonstrations for the Sales team.

- Maintain accurate prospect and lead information in the CRM, ensuring data integrity and

Monitor and analyze campaign performance metrics such as open rates, response rates, Collaborate closely with the Sales and Marketing teams to align outreach strategies and
Conduct market research to identify target accounts, key decision-makers, and emerging
Prepare regular reports on lead generation activities, campaign performance, and conversion
Continuously optimize outreach strategies, messaging, and campaign workflows to improve

lead quality and conversion rates.

Experience & Qualifications

- Bachelor’s degree in business administration, Marketing, Engineering, or a related field. MBA in Sales or Marketing is preferred.
- 3–6 years of experience in Presales, Lead Generation, Business Development, or Email

Mandatory experience working in the SaaS industry.

- Hands-on experience with Apollo. Experience using CRM platforms such as Hub Spot, Salesforce, Zoho CRM, or similar.
- Strong understanding of the B2B sales lifecycle, outbound prospecting, and lead qualification.
- Proven experience in planning and executing email marketing campaigns with measurable

📌 Manager, Network Services (Mumbai)
🏢 Frido
📍 Mumbai