Brand Manager – Yauna Wellness Location: Mumbai / Hybrid Employment Type: Full-Time Industry: Beauty, Skincare & Wellness Brand: Yauna Wellness Experience: 3–6 years preferred Reports To: Founders About Yauna Yauna Wellness is an emerging beauty and wellness brand built around the philosophy of “Natural Ingredients with Contemporary Science.” We aim to create effective, premium and consumer-relevant products while building a distinctive brand identity across digital and offline channels. Our skincare portfolio includes categories such as face wash, serum, moisturizers, face masks, sunscreen and body care. We are looking for a Brand Manager who can take ownership of how Yauna is positioned, presented and experienced by consumers. Role Objective The Brand Manager will be responsible for building Yauna into a recognizable, differentiated and aspirational beauty & wellness brand. This is not purely a social-media role. The Brand Manager will work closely with the founders and coordinate across creative, digital marketing, influencers, agencies, product development, packaging, website, marketplaces and offline activations to ensure that everything communicates one consistent Yauna identity. Key Responsibilities 1. Brand Strategy & Positioning - Develop and continuously strengthen Yauna's overall brand strategy. - Translate “Natural Ingredients with Modern Science” into compelling consumer communication. - Define and maintain brand positioning, tone of voice, visual identity and communication guidelines. - Study Indian and international beauty/wellness brands to identify emerging trends and opportunities. - Build strong differentiation against competing skincare brands. - Ensure consistency across packaging, website, social media, advertisements, marketplaces and offline communication. 2. Content & Creative Direction - Own the monthly and quarterly content strategy for Instagram, Facebook and other relevant platforms. - Develop campaign concepts, content pillars and storytelling themes. - Plan product shoots, lifestyle shoots, founder-led content, educational content, reels and campaign videos. - Prepare creative briefs for designers, photographers, videographers and agencies. - Review creatives before publication to maintain brand standards. - Build a distinctive visual language so consumers can gradually recognize Yauna content without needing to see the logo. 3. Product Marketing & Launches - Develop go-to-market plans for new product launches. - Create product positioning, key messages, USPs and consumer communication.



- Coordinate packaging communication and product storytelling with the product team and founders. - Develop launch calendars covering pre-launch, launch and post-launch activities. - Work with marketing teams to turn product ingredients and formulation concepts into simple, credible consumer benefits. 4. Digital & Social Media Growth - Work closely with the digital marketing team/agency on organic and paid campaigns. - Track reach, engagement, follower growth, traffic, conversion and campaign performance. - Identify high-performing content and use insights to improve future campaigns. - Ensure social media is not driven only by posting frequency but by a transparent brand-building objective. - Develop strategies for community building and user-generated content. 5. Influencer & Creator Marketing - Develop Yauna's influencer and creator strategy. - Identify relevant skincare, beauty, wellness and lifestyle creators. - Coordinate barter, paid collaborations, seeding and long-term creator partnerships. - Create influencer campaign briefs and messaging guidelines. - Measure influencer campaigns based on reach, engagement, content quality, traffic and conversions rather than follower count alone. 6. Campaigns & Brand Activations - Conceptualize online and offline brand campaigns. - Explore sampling, pop-ups, cafés, salons, gyms, wellness spaces, events and strategic partnerships. - Develop creative consumer experiences that encourage product discovery and trial. - Coordinate seasonal campaigns, festive campaigns and promotional activities without diluting the premium positioning of the brand. 7. Consumer & Competitor Insights - Monitor consumer feedback, reviews, comments and purchasing behaviour. - Conduct regular competitor benchmarking. - Track skincare and wellness trends in India and international markets. - Identify emerging ingredients, formats, consumer problems and content trends. - Convert consumer insights into actionable recommendations for products and marketing. 8. Agency & Team Coordination Act as the central brand custodian coordinating between:



Founders → Product Team → Creative Team → Digital Marketing → Influencers → Agencies → Sales Channels The Brand Manager should ensure that every external and internal partner understands what Yauna stands for and how the brand should be communicated. Key Performance Indicators (KPIs) Performance will be evaluated through a combination of brand-building and commercial metrics, including: - Brand awareness and reach growth - Organic social media growth - Engagement quality and community growth - Website traffic generated through brand activities - Campaign performance - Product-launch performance - Influencer campaign ROI - User-generated content growth - Customer acquisition contribution - Repeat purchase and consumer engagement - Creative consistency and quality - Timely execution of the marketing calendar Ideal Candidate We are looking for someone who: - Has 3–6 years of experience in brand management, beauty, skincare, wellness, lifestyle, FMCG or D2C brands. - Understands how modern consumer brands are built. - Has a strong sense of visual aesthetics, storytelling and consumer psychology. - Understands Instagram, short-form video and creator-led marketing. - Can balance creativity with data and commercial thinking. - Can independently manage agencies and creative teams. - Is comfortable working directly with founders in a fast-moving startup environment. - Can take an idea from concept → campaign → execution → measurement. - Has excellent communication and presentation skills. Experience in beauty/skincare is strongly preferred but exceptional candidates from fashion, wellness, lifestyle, personal care or premium D2C brands may also be considered. What We Don't Want We are not looking for someone whose role is limited to posting on social media or coordinating with an agency. We want someone capable of asking: Who is Yauna's customer? Why should she choose Yauna? What should Yauna look and feel like? What story should we tell? And how do we turn that brand story into measurable business growth? Why Join Yauna You will have the opportunity to work directly with the founders and play a meaningful role in shaping an emerging beauty and wellness brand from an early stage. Rather than inheriting a mature brand playbook, you will help build the playbook itself — influencing brand identity, campaigns, product launches, partnerships and the overall consumer experience. If you are passionate about building brands rather than simply managing them, we'd like to hear from you.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Brand Manager (India)
🏢 Offstream Shutdown Services
📍 India