Position Title: Social Media Coordinator

Department: Marketing, Public Relations & Donor Relations

Reports To: Medical Manager

Job Type: Full-time

1. Primary PurposeThe Social Media Coordinator will be responsible for managing and enhancing the Blood Bank's digital presence across social media platforms. The role focuses on creating engaging content, promoting blood donation awareness campaigns, increasing donor engagement, strengthening community outreach, and supporting the organization's mission of ensuring a safe and adequate blood supply. The ideal candidate should have strong communication skills, creativity, and a passion for social impact and healthcare awareness.

2. Key Responsibilities & Duties

a) Social Media Management

b) Content Creation

c) Campaign & Event Promotion

d) Analytics & Reporting

e) Brand Reputation & Community Engagement

3. Education & Experience

Degree: Bachelor’s degree in Marketing, Mass Communication, Public Relations, Digital Media, or a related field.

Experience: 1-3 years of experience in social media management,



digital marketing, or content creation (experience in healthcare, NGOs, or hospitality sectors will be a significant advantage).

4. Required Skills

a) Strong written and verbal communication skills.

b) Proficiency in social media platforms and scheduling tools.

c) Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools.

d) Knowledge of social media analytics and reporting.

e) Photography and videography skills are an advantage.

f) Robust organizational and multitasking abilities.

g) Ability to work independently and collaboratively in a mission-driven environment.

5. Competencies

· Creativity and storytelling

· Community engagement

· Attention to detail

· Problem-solving

· Initiative and adaptability

· Passion for social causes and public health awareness

Pay: ₹9,706.74 - ₹20,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Social Media Coordinator (Vasna)
🏢 Prathama Blood Centre (ATMRF)
📍 Vasna