About Estate Routes

Estate Routes is a growing real estate consultancy focused on helping customers discover the right residential and commercial properties across Delhi NCR. We are looking for a results-driven Digital Marketing Manager who can take ownership of our digital growth, performance marketing, lead generation, social media, SEO, and online brand presence.

Key Responsibilities & KRAs

1. Meta Campaigns

- Plan, execute, and optimize Meta Ads campaigns for lead generation and brand awareness.
- Achieve agreed CPL/CPA benchmarks.
- Monitor campaign performance, audience targeting, creatives, and budgets.
- Continuously test and optimize campaigns to improve ROI.

2. Google Ads

- Manage Google Search, Display, Performance Max, YouTube, and other relevant campaigns.
- Optimize campaigns to achieve agreed CPL/CPA targets.
- Conduct keyword research, competitor analysis, and budget optimization.
- Track conversions and campaign performance through analytics.

3. Social Media Campaigns

- Develop and execute social media growth strategies across Instagram, YouTube, LinkedIn, and other relevant platforms.
- Handle content ideation, planning, execution, posting, and performance analysis.
- Drive 10% month-on-month growth in relevant social media metrics, including followers/subscribers.
- Develop campaigns aligned with real estate projects, offers, launches, and brand objectives.

4. Website & SEO Management

- Manage regular website updates, landing pages, project pages, and content.
- Monitor website uptime, functionality, speed, and user experience.
- Plan and implement on-page and off-page SEO strategies.
- Conduct keyword research, competitor analysis, technical SEO, and performance tracking.
- Improve organic traffic, rankings, and lead generation through SEO.

5. Content & Blog Management

- Develop a monthly content and blog strategy around real estate, property investment, market trends, and customer interests.
- Plan SEO-friendly blogs and coordinate with content/design teams for execution.




- Ensure content supports both brand visibility and lead-generation objectives.

6. Lead Management & Reporting

- Monitor and manage leads generated through Meta, Google, website, social media, and other digital channels.
- Coordinate with the Sales Team to ensure timely lead follow-ups and proper lead movement.
- Track lead quality, source-wise performance, conversion rates, CPL, CPA, and ROI.
- Prepare daily/weekly/monthly lead and campaign performance reports.
- Identify gaps in the lead funnel and recommend corrective actions.

7. Project Delivery & Campaign Execution

- Take ownership of digital marketing projects from planning to execution and delivery.
- Ensure campaigns, creatives, landing pages, website updates, and promotional activities are delivered within timelines.
- Coordinate with internal teams, agencies, designers, content creators, and sales teams.
- Maintain campaign calendars and ensure timely execution of marketing initiatives.

8. Analytics & Performance Tracking

- Monitor Google Analytics, Search Console, Meta Business Suite, Google Ads, and other marketing dashboards.
- Analyze campaign performance and provide actionable insights.
- Prepare management reports covering spend, leads, CPL, conversions, ROI, traffic, engagement, and growth.

9. AI & Marketing Technology

- Stay updated with the latest AI tools and marketing technologies.
- Use AI tools for content ideation, market research, campaign optimization, reporting, automation, competitor analysis, and productivity.
- Explore new tools and technologies that can improve marketing efficiency and performance.





Key Performance Indicators (KPIs)AreaKey KPIMeta AdsCPL/CPA within agreed benchmarkGoogle AdsCPL/CPA, conversions & ROIInstagram10% monthly growthYouTube10% monthly subscriber growthWebsiteUptime, updates, traffic & conversionsSEOOrganic traffic, rankings & leadsLead ManagementLead quality, follow-up & conversionReportingAccurate and timely performance reportsCampaignsTimely execution & project deliveryMarketing ROICost efficiency and revenue contributionRequirements

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- 3–6 years of hands-on experience in digital marketing.
- Strong experience in Meta Ads and Google Ads.
- Good understanding of SEO, Google Analytics, Search Console, and social media marketing.
- Experience in lead generation and performance marketing, preferably in the real estate industry.
- Robust analytical and reporting skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Good understanding of marketing funnels, conversion tracking, and lead attribution.
- Knowledge of AI tools for marketing and automation.
- Strong communication, coordination, ownership, and problem-solving skills.

Preferred

- Prior experience in real estate, property, construction, or D2C marketing.
- Experience managing high-volume lead-generation campaigns.
- Understanding of CRM/lead management systems.
- Strong understanding of Delhi NCR real estate market and customer behaviour.

What We’re Looking For

We are looking for someone who is not just a campaign manager, but a growth-oriented digital marketer who understands the complete journey—from generating the right audience and leads to improving conversions and measuring business impact.

If you are passionate about performance marketing, real estate, data-driven growth, and building brands digitally, we would love to hear from you.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Estate Routes
📍 India