About Bharti Airtel Foundation:

Quality education is the hallmark of a great nation; if we wish to see phenomenal changes in the world, we must strive to create an order that supports education and develops it. With a profound intent and commitment to make a difference, Bharti Airtel Foundation, the philanthropic arm of Bharti Enterprises, started its operations in the year 2000, to bring about a transformation in the education arena and thus the living condition of children and youth in rural India.

Since its inception, the Foundation has been proactively engaged in formulating and executing education programs at primary, secondary and tertiary levels. All its actions are driven by a necessity and resolve, not only to offer free education to the underprivileged children, but also to create opportunities that enable their holistic development.

Bharti Airtel Foundation consistently works to realize its vision, mission and goals in collaboration and partnership with its stakeholders, including government, corporate sector and rural community.

Key Responsibility Area:

- Social Media Management

- Develop and execute monthly social media calendars across all platform channels.

- Create engaging content in collaboration with the content and creative teams.

- Publish posts, reels, stories, and campaign creatives aligned with marketing objectives.

- Monitor community interactions and respond to comments, messages, and user queries in a timely manner.

- MoEngage & User Lifecycle Marketing

- Plan, create, and execute engagement journeys using MoEngage.

- Build targeted audience segments based on user behaviour and demographics.

- Design multi-channel campaigns using Push Notifications, WhatsApp, Email, SMS, and In-App messages.

- Execute onboarding, activation, retention, re-engagement,



and win-back campaigns.

- Conduct A/B testing for campaign content, timing, and targeting to improve performance.

- Monitor campaign delivery, CTR, conversions, and engagement metrics.

- Work closely with the technology team to ensure event tracking and campaign integrations are functioning correctly.

- Maintain campaign documentation and optimize journeys based on performance data.

- Collaboration

- Coordinate with product, technology, content, design, and marketing teams for campaign execution.

- Work with vendors and partners to ensure timely delivery of communication assets.

- Support marketing initiatives during key launches and seasonal campaigns.

Desired Skills

- Hands-on experience managing social media platforms (LinkedIn, Instagram, Facebook, X, YouTube).

- Experience using MoEngage or similar marketing automation platforms

- Robust understanding of customer lifecycle marketing and CRM campaigns.

- Knowledge of audience segmentation, user journeys, and campaign automation.

- Excellent written communication and copywriting skills.

- Strong analytical skills with proficiency in Excel and campaign reporting.

- Basic understanding of Google Analytics/Firebase is an advantage.

- Ability to manage multiple campaigns simultaneously while meeting deadlines.

Qualification

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- 5-8 years of experience in digital marketing, social media, CRM, or marketing automation.
- Experience in the education or edtech sector will be an added advantage.

#LI-Onsite

Job Snapshot

Updated Date

20-Jun-2026

Job ID

JOB_505

Department

Education Technology

Location

Gurugram, Gurugram Ho, Haryana HO, India

Experience

5 - 7 Years

Employee Type

Non-Teaching

Employee Sub Type

Regular

📌 Manager/ Assistant Manager (Social Media) (Gurugram)
🏢 Bharti Foundation
📍 Gurugram