Key Responsibilities

1. Area Sales & Market Development

- Develop and execute the sales strategy for the assigned Pune territory.
- Identify, map and prioritize potential customers across Pune.
- Build a structured database of prospective customers and maintain regular follow-ups.
- Achieve monthly and quarterly sales targets.
- Generate new business through direct sales, market visits, referrals and distributor networks.
- Develop the territory from the ground up and continuously expand the customer base.
- Identify high-potential areas, customer segments and sales opportunities.
- Prepare a systematic customer acquisition plan covering different channels.

2. HoReCa Sales

Identify, approach and onboard:

- Hotels and resorts
- Restaurants
- Cafés and coffee shops
- Juice bars
- QSR chains
- Pubs and bars
- Cloud kitchens
- Caterers
- Banquet halls
- Clubs
- Bakeries and dessert outlets
- Premium restaurants
- Institutional kitchens
- Corporate cafeterias
- Hospitals and healthcare institutions
- Educational institutions and hostels

Build relationships with F&B; Managers, Executive Chefs, Purchase Managers, Bar Managers, Beverage Managers, Owners and Procurement Teams.

3. Retail & Modern Trade

Develop sales across:

- Premium supermarkets
- Supermarket chains
- Gourmet stores
- Organic and natural food stores
- Health food stores
- Specialty food stores
- Convenience stores
- Premium neighbourhood stores
- Department stores
- Contemporary trade chains
- Regional supermarket chains
- Premium retail outlets
- Cash & carry outlets

Identify appropriate stores and chains for Rachel’s Orchard products and work towards securing listing, shelf space, visibility and repeat sales.

4. Distributor & Dealer Development

- Identify and appoint suitable distributors, sub-distributors and dealers in Pune and surrounding markets.
- Develop distributor relationships and ensure regular secondary sales.
- Coordinate stock availability, order planning and market coverage.
- Monitor distributor inventory and product movement.
- Ensure distributors actively develop the assigned territory.




- Work with distributors to identify new retail and HoReCa accounts.
- Track outstanding payments and coordinate with customers/distributors for timely collections.
- Ensure that agreed margins, schemes and commercial terms are properly implemented.

5. Product Sales & Business Development

Promote and sell:

- Fruit concentrates
- Natural fruit juices
- RTD beverages
- Premium fruit-based beverages
- Custom beverage solutions
- Beverage solutions for cafés, restaurants, hotels and QSRs
- Products suitable for cocktails, mocktails, smoothies, shakes and other beverage applications

Understand the product range thoroughly and communicate the farm-to-table, natural, clean-label and fruit-forward positioning of Rachel’s Orchard products.

6. Product Trials, Tastings & Demonstrations

- Arrange product tastings and demonstrations for prospective customers.
- Conduct product presentations for chefs, bartenders, F&B; managers and business owners.
- Demonstrate applications of concentrates and juices.
- Work with customers to develop mocktails, cocktails, coolers, smoothies and other beverages using Rachel’s Orchard products.
- Coordinate product samples and trials.
- Follow up after every trial to convert samples into commercial orders.
- Identify customer requirements and communicate them to the management/R&D; team for product development.

7. Key Account Management

- Build long-term relationships with key customers.
- Manage key hotel, restaurant, café, retail and institutional accounts.
- Increase product penetration within existing accounts.
- Identify opportunities to introduce additional SKUs.
- Monitor customer satisfaction and resolve basic service/product issues promptly.
- Ensure regular repeat orders.




- Develop strategic accounts into long-term business partners.

8. Market Mapping & New Customer Acquisition

The candidate will be expected to continuously identify new business opportunities in Pune.

This includes:

- Mapping hotels, restaurants, cafés, QSRs and juice bars.
- Mapping premium supermarkets and retail chains.
- Identifying new restaurant and café openings.
- Identifying procurement companies and institutional buyers.
- Identifying potential beverage distributors.
- Identifying businesses currently using competing fruit concentrates and juices.
- Understanding competitor products, pricing and pack sizes.
- Building a pipeline of new customers and tracking conversion.

9. Market Intelligence

Regularly monitor:

- Competitor brands
- Competitor pricing
- New product launches
- New café/restaurant openings
- Recent supermarket openings
- Distributor activities
- Customer preferences
- Market trends
- Popular beverage applications
- Changes in HoReCa buying patterns
- Promotional schemes and trade margins
- Competitor concentrates, syrups and juice products

Provide actionable insights to management regarding opportunities and threats in the Pune market.

10. Sales Reporting & CRM

Maintain accurate and timely records of:

- Daily customer visits
- Recent leads generated
- Customer meetings
- Product samples given
- Product trials conducted
- Quotations submitted
- Orders received
- New accounts opened
- Repeat orders
- Sales value and volume
- Distributor sales
- Outstanding payments
- Customer feedback
- Competitor activity
- Market opportunities

Submit weekly sales reports and monthly market/sales reports to management.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule

Ability to commute/relocate:

- Pune, Maharashtra (Pune, Pune District): Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Do you have a two wheeler

Experience:

- Field sales: 2 years (Required)

Work Location: In person

📌 Field Sales Officer (India)
🏢 FMCG
📍 India