Social Media Expert (Full-Time, Remote)

Shift: Night Shift – 7:00 AM to 3:30 PM CST (U.S. Central Time)

Employment Type: Full-time, Remote

About Directory One

Directory One, Inc. is a Houston-based digital marketing agency that helps service-based businesses grow through strategic online marketing. Our team specializes in SEO, website design and development, social media marketing, paid advertising, branding, content marketing, and AI-powered digital solutions. We partner with businesses across various industries to build a strong online presence, generate qualified leads, and deliver measurable results.

At Directory One, we believe social media is more than just posting content—it's about building communities, increasing brand awareness, and creating meaningful engagement that drives business growth. We're looking for a passionate, creative, and results-driven Social Media Expert to help our clients grow their online presence through high-performing social media strategies.

Role Overview

We are looking for a creative and analytical Social Media Expert who understands how to create content that people genuinely want to engage with. Your primary goal is to increase social media engagement by driving more likes, comments, shares, saves, followers, reach, and video views across multiple brands.

You'll develop engaging content, create eye-catching graphics, leverage AI-powered tools, monitor analytics, and continuously optimize campaigns to maximize audience growth and brand visibility. If you're passionate about social media trends, storytelling, and creating viral content, we'd love to have you on our team.

Key Responsibilities

- Develop and manage monthly content calendars for Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other social platforms.
- Create high-quality graphics, reels, short-form videos, carousels, stories, and promotional content using Canva, Adobe Photoshop, Illustrator,



and AI-powered design tools.
- Write compelling captions, hooks, and calls-to-action using AI tools such as ChatGPT, Jasper, and other content-generation platforms.
- Increase engagement by growing likes, comments, shares, saves, video views, and followers through creative, audience-focused content strategies.
- Research trending topics, viral content, hashtags, and platform updates to maximize organic reach and visibility.
- Plan and execute engagement campaigns, giveaways, polls, Q&A; sessions, contests, and community-building initiatives.
- Monitor comments, messages, mentions, and tags while actively engaging with online communities.
- Analyze performance metrics including engagement rate, reach, impressions, audience growth, click-through rates, and conversions.
- Continuously optimize content based on insights, analytics, and A/B testing.
- Collaborate with SEO, design, and marketing teams to maintain consistent brand messaging.
- Set up and assist with paid social media campaigns by creating engaging ad creatives and persuasive copy.
- Stay updated with the latest social media algorithms, AI tools, and industry best practices.
- Create stunning graphics and engaging visual content effortlessly using AI-powered design tools while maintaining brand consistency.
- Prepare monthly reports with actionable recommendations to improve social media performance.

Success Metrics (KPIs)

Your success in this role will be measured by your ability to improve:

- Engagement Rate
- Likes, Comments, Shares, and Saves
- Video Views and Watch Time




- Organic Reach and Impressions
- Follower Growth
- Website Clicks and Social Traffic
- Brand Awareness
- Community Growth
- Content Virality
- Lead Generation through Social Media

What We're Looking For

- Strong eye for design and visual storytelling.
- Hands-on experience using AI tools for content writing, ideation, and graphic creation.
- Deep understanding of social media algorithms and audience behavior.
- Ability to manage multiple brands simultaneously.
- Excellent copywriting and communication skills.
- Experience with scheduling tools such as Buffer, Hootsuite, Later, or Meta Business Suite.
- Strong analytical skills with the ability to turn data into actionable strategies.
- Passion for creating content that drives engagement and delivers measurable business results.

Required Qualifications

- Minimum 2 years of experience managing social media accounts.
- Portfolio showcasing social media campaigns, graphics, or content you've created.
- Proficiency in Canva, Adobe Photoshop, Illustrator, or similar design software.
- Experience using AI content tools such as ChatGPT, Jasper, Midjourney, or similar platforms.
- Strong command of written and spoken English.
- Experience with both organic social media marketing and paid social advertising.

Why Join Directory One?

- Work with a diverse portfolio of exciting brands across multiple industries.
- Collaborate with an innovative, AI-driven global marketing team.
- Gain hands-on experience with the latest AI tools and digital marketing technologies.
- Enjoy a flexible, fully remote work setting.
- Grow your career into leadership, content strategy, or digital marketing management roles.
- Make a measurable impact by helping businesses grow through creative social media marketing.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: Remote

📌 Social Media Expert (India)
🏢 Directory One
📍 India