Company Description
Aspirational Editech is a hybrid agency that has been catering to the strategic marketing needs of Colleges, Universities, and Schools since 2016. Our efforts ensure that our partners stand apart by crafting an authentic brand story and weaving a compelling message that can stand the test of time and competition. We currently employ over 30 folks across the country and work with 60+ institutions globally. Aspirational Editech is backed by IOSIGNITE and Inspired Learning Group (UK)

Role Overview

The Performance Marketing Director will be responsible for the overall success of IOSIGNITE's Paid Media department.

This is a leadership role rather than an execution role. The successful candidate will own the strategy, quality, processes, reporting and performance of all paid advertising campaigns while mentoring and developing the PPC and Meta teams.

The role requires someone who enjoys solving business problems through digital marketing, building systems, improving team capability and driving measurable growth for clients.

Key ResponsibilitiesPaid Media Leadership

- Lead the complete Paid Media vertical across Google Ads, Meta Ads and future paid channels.
- Own the performance of all active client accounts.
- Develop channel strategies aligned with client business goals.
- Ensure campaigns are built following best practices and scalable frameworks.
- Identify opportunities to improve efficiency, lead quality and return on ad spend.
- Stay ahead of platform updates and introduce new opportunities to the team.

Strategy & Campaign Improvement

- Review campaign performance regularly and recommend improvements.
- Guide the team on bidding strategies, audience targeting, campaign structures and optimisation approaches.
- Develop testing roadmaps for every account.
- Continuously improve landing page strategy and conversion funnels.
- Ensure tracking and attribution are accurate across all campaigns.

Team Leadership

- Lead the Head of PPC and Head of Meta.




- Coach junior executives and build technical capability across the department.
- Conduct weekly performance reviews.
- Create a culture of accountability, ownership and continuous learning.
- Assist in hiring, onboarding and performance management.

Reporting & Analytics

Own all reporting across the Paid Media department.

This includes:

- Weekly internal performance reports
- Monthly client reports
- Executive dashboards
- Budget allocation recommendations
- Performance forecasting
- Identification of trends and risks
- Recommendations for scaling successful campaigns

The Performance Marketing Director should be able to convert complex campaign data into clear business insights and actionable recommendations.

Process & Quality Control

- Build and maintain standard operating procedures (SOPs).
- Standardise campaign structures across accounts.
- Improve workflow efficiency between Paid Media, Design and Content teams.
- Ensure quality control before campaigns go live.
- Develop scalable templates, dashboards and automation wherever possible.

Client Success

- Participate in strategy meetings with key clients.
- Present campaign performance confidently.
- Explain data and recommendations in simple business language.
- Build long-term client confidence through proactive communication and strategic thinking.

Key Performance Indicators (KPIs)

The Performance Marketing Director will be measured on:

Business Performance

- Overall lead volume
- Cost per Lead (CPL)
- Lead quality
- Return on Ad Spend (ROAS), where applicable
- Budget utilisation
- Client retention
- Client growth opportunities

Operational Performance

- Campaign quality score
- Reporting accuracy




- Timely delivery of reports
- Testing velocity across accounts
- SOP implementation
- Tracking accuracy

Team Performance

- Team productivity
- Reduction in campaign errors
- Training and development of team members
- Employee retention
- Knowledge sharing

Skills & ExperienceEssential

- 8+ years of experience in Performance Marketing
- Solid expertise in Google Ads
- Strong expertise in Meta Ads
- Deep understanding of Google Analytics 4, Google Tag Manager and conversion tracking
- Experience managing six-figure monthly advertising budgets
- Proven experience leading high-performing teams
- Strong analytical and reporting skills
- Excellent communication and presentation abilities

Preferred

- Experience working with schools, colleges or higher education institutions
- Experience managing multiple client accounts within an agency environment
- Knowledge of CRM integrations and marketing automation
- Experience with dashboarding tools such as Looker Studio
- Familiarity with AI tools that improve campaign management and reporting

What Success Looks Like

Within the first 90 days, you will:

- Gain a complete understanding of every active client account.
- Implement consistent campaign and reporting standards across the team.
- Establish weekly review and optimisation processes.
- Identify quick wins to improve campaign performance.
- Build a structured testing framework.
- Reduce dependency on the Founder for day-to-day campaign decisions.

Within the first 12 months, you will have built a Paid Media department that delivers predictable, measurable growth for clients while operating through clearly defined systems and empowered team leaders.

What We're Looking For

We are looking for someone who combines strategic thinking with operational excellence. Someone who enjoys building teams, improving systems and making data-backed decisions.

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: Remote

📌 Performance Marketing Manager (India)
🏢 Aspirational Editech
📍 India