We are looking for a Asst. Manager- Channel Sales to develop and expand our partner network across Delhi NCR Region. The role will focus on identifying and onboarding recent dealers, resellers, AV integrators and IT channel partners, developing business through existing partners, and achieving assigned revenue targets.

The ideal candidate should have hands-on experience in AV/IT channel sales, with a strong understanding of dealer/reseller networks and partner-driven business.

Key Responsibilities

- Identify, recruit and onboard new AV dealers, resellers, system integrators and IT channel partners.
- Develop and maintain strong relationships with existing channel partners.
- Generate business through the channel and achieve monthly, quarterly and annual sales targets.
- Build a healthy channel sales pipeline sufficient to support the ₹3 Crore annual target.
- Regularly visit and engage with channel partners to understand their business requirements and opportunities.
- Introduce partners to company products, solutions, pricing and commercial programs.
- Conduct product presentations, demos and partner training sessions.
- Generate and track opportunities through channel partners and ensure timely follow-up.
- Support partners in developing opportunities and converting them into orders.
- Identify new markets, territories and potential channel partners.
- Monitor competitor activity, pricing and market trends.
- Maintain accurate partner and opportunity information in the CRM.
- Prepare regular sales forecasts, pipeline reports and channel performance reports.
- Coordinate with OEMs/distributors for product availability, pricing, schemes and partner support.

Preferred Industry Experience

Candidates with experience in AV / IT channel sales will be strongly preferred.





Experience with any of the following is an advantage:

- Interactive Flat Panels
- Video Conferencing & Unified Communications
- Active LED Video Walls
- Professional Audio
- Digital Signage
- IT Hardware / Networking
- Smart Classroom / Meeting Room Solutions
- AV System Integration

Experience working with dealers, distributors, resellers, system integrators, consultants and OEMs will be an added advantage.

Required Skills

- Strong B2B and channel sales skills
- Existing network of AV/IT channel partners preferred
- Excellent communication and negotiation skills
- Ability to develop and maintain partner relationships
- Strong business development and closing abilities
- Good understanding of sales pipelines and CRM
- Willingness to travel for partner development
- Target-oriented and self-driven approach

Qualification & Experience

- Graduate in any discipline; MBA in Sales/Marketing preferred.
- 3–7 years of relevant sales experience, preferably in AV/IT channel sales.
- Candidates with strong channel relationships and proven sales performance will be preferred.

Key KPIs

- Monthly/ Quarterly/ Anuual revenue achievement
- New channel partners onboarded
- Number of active revenue-generating partners
- New opportunities generated through partners
- Channel pipeline value and conversion
- Partner meetings and engagement
- Gross margin achievement
- Collection performance
- Territory/market expansion

Compensation

Competitive fixed salary with performance-based incentives linked to revenue achievement, gross margin and collections.

Ideal Candidate

A commercially strong channel sales qualified who can bring partners, activate partners and generate business through partners—not someone who merely manages an existing dealer database.

Work Location: In person

📌 Assistant Manager - Channel Sales (India)
🏢 DGNA Innovations Private
📍 India