CRM & Retention Executive — Frenesi Fashion

Frenesi Fashion is looking for a CRM & Retention Executive to help us build meaningful, high-converting customer journeys across WhatsApp, email and SMS.

This is for someone who loves understanding customers, creating campaigns that feel exciting—not spammy—and turning first-time shoppers into loyal Frenesi girls.

What you’ll do

- Plan and execute WhatsApp, email and SMS campaigns for launches, restocks, offers and key brand moments.
- Build and manage customer segments: new customers, repeat buyers, cart abandoners, high-value customers and inactive users.
- Set up and optimise automated journeys such as welcome flows, abandoned cart, browse abandonment, post-purchase, review requests and win-back campaigns.
- Write engaging campaign copy in Frenesi’s brand voice.
- Coordinate with the design team for campaign creatives and assets.
- Track campaign performance including revenue, delivery rates, click rates, conversions and unsubscribes.
- Share weekly CRM reports,



learnings and ideas to improve repeat purchase and customer retention.
- Maintain a structured CRM calendar and ensure campaigns go out accurately and on time.

What we’re looking for

- 0–2 years of experience in CRM, retention marketing, D2C e-commerce or a marketing agency.
- Hands-on experience with tools such as Quick Engage, Klaviyo, WebEngage, MoEngage or similar platforms is preferred.
- Strong written English and an eye for sharp, engaging customer communication.
- Basic understanding of email, WhatsApp and SMS marketing metrics.
- Organised, analytical and excited by fashion, e-commerce and brand-building.

Job details

- Full-time, in office
- Location: Mohali / Chandigarh
- Send your CV and a few examples of CRM campaigns or flows you have worked on

Pay: ₹11,088.05 - ₹25,000.00 per month

Benefits:

- Internet reimbursement
- Paid sick time

Work Location: In person

📌 CRM Executive (India)
🏢 Frenesi Fashion
📍 India