About the Role:

We are looking for a Copywriter who lives for the idea before the execution someone who's spent real time in a fast-paced agency environment, cracking concepts under tight timelines and writing copy that actually moves on social. You'll be the voice behind brands across Instagram, YouTube, LinkedIn, X, and beyond, working closely with Art Directors, Strategists, and Account teams to turn briefs into ideas worth talking about.

If you can spot a trend the moment it starts moving and know exactly how (and whether) a brand should jump on it, we want to talk to you.

Key Responsibilities

Concept & Ideation

* Crack campaign ideas and creative concepts across briefs.

* Lead and actively contribute to brainstorms.

* Present creative work confidently to internal teams and clients.

* Develop a strong point of view on assigned brands and categories.

Copywriting & Content

* Write copy for social media campaign posts, reel scripts, carousels, stories, memes, and formats in between.

* Write platform-native content tailored to tone, format, and audience behaviour across Instagram, LinkedIn, YouTube Shorts, X, and emerging platforms.

* Adapt brand voice guidelines across different clients and categories without losing originality.

* Review and proof all copy before it goes out; own quality end-to-end.

Trend & Culture Tracking

* Track internet culture, memes, and cultural moments as they emerge.

* Identify when and how a brand should engage with a trend.

* Bring relevant cultural references and formats into brainstorms and briefs.

Creative Collaboration

* Work closely with Designers and Art Directors to develop integrated ideas from brief to execution.

* Provide clear creative direction and context to design partners.

* Collaborate with Strategy and Account teams to align copy with brand and campaign objectives.

Client & Team Collaboration

* Work collaboratively with internal teams to ensure smooth campaign execution.





* Support client communication by providing relevant creative context and updates.

* Manage multiple brand mandates simultaneously while meeting deadlines.

* Take ownership of assigned brands and proactively communicate challenges or opportunities.

Requirements

* 2–5 years of copywriting experience, with a significant portion at a high-paced advertising agency.

* A solid social media portfolio that demonstrates conceptual thinking, not just polished captions; we want to see the idea behind the execution.

* Proven ability to spot and act on trends; share an example of work you conceptualised around a cultural moment or trend, and why it worked.

* Ability to write convincingly across multiple brand voices, from D2C to B2B. Excellent command of English & Hindi.

* Working understanding of how copy and concept drive performance metrics (reach, engagement, CTR).

* Comfort working across multiple accounts at once, with quick turnarounds and shifting priorities.

* A genuine, current pulse on pop culture, memes, and digital communication.

What We're Offering

Great work happens when people feel challenged, supported & set up to grow.

Experience

Real campaigns, real clients, real skills from day one.

Team

A bunch of creative minds who collaborate hard and laugh harder, always.

Who Are We?
We've spent 8 years helping brands grow through performance marketing that's equal parts data and creativity. Based in Mumbai, we've earned industry recognition and awards along the way, but what drives us most is results.

Job Type: Permanent

Ability to commute/relocate:

- Andheri West, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- What is your Salary Expectation?
- How many days notice period do you have?
- Please add your portfolio link in the CV/Resume?
- We have a bring-your-own-laptop-to-work policy. do you have your own laptop?
- Whats your current salary?

Experience:

- Copywriting: 2 years (Required)

Work Location: In person

📌 Copywriter (India)
🏢 Social Pill
📍 India