Key Responsibilities:

1. Social Media Strategy & Planning

- Develop monthly and quarterly social media marketing strategies aligned with business goals.
- Create platform-specific strategies for Facebook, Instagram, LinkedIn, YouTube, and Google platforms.
- Research competitors and analyze industry trends to improve brand positioning.
- Identify opportunities to increase organic reach, engagement, and lead generation.
- Prepare campaign strategies for launches, promotional activities, festive campaigns, and branding initiatives.

2. Content Planning & Management

- Prepare detailed monthly content calendars for all social media platforms.
- Coordinate with graphic designers, video editors, and content teams for timely content execution.
- Plan engaging content formats including reels, carousels, static creatives, stories, and advertisements.
- Ensure content consistency with brand tone, identity, and marketing goals.
- Generate cutting-edge campaign ideas and storytelling concepts for social media.

3. Content Writing & Creative Direction

- Write engaging captions, hooks, headlines, taglines, ad copies, and promotional content.
- Create powerful reel hooks and attention-grabbing advertisement scripts.
- Develop audience-focused content that increases engagement and conversions.
- Suggest creative concepts for posters, reels, testimonials, educational videos, and branding campaigns.
- Ensure all written content is grammatically strong, impactful, and aligned with current trends.

4. Trend Research & Competitor Analysis

- Regularly monitor social media trends, viral content styles, trending audio, and industry updates.
- Compare competitors’ content strategies, advertisements, reels, and audience engagement patterns.
- Analyze successful brands and implement suitable strategies for business growth.
- Stay updated with Meta algorithm changes, social media updates, and digital marketing trends.

5. Meta Ads & Performance Marketing

- Possess basic to intermediate knowledge of Meta Ads Manager and Facebook Ads Library.




- Understand audience targeting, campaign objectives, ad creatives, and lead generation campaigns.
- Assist in planning and executing Facebook, Instagram, and Google ad campaigns.
- Monitor ad performance metrics such as reach, CTR, CPC, engagement, and conversions.
- Coordinate with the marketing team to optimize paid campaign performance.

6. Performance Tracking & Reporting

- Track social media performance using analytics tools and platform insights.
- Prepare weekly and monthly performance reports.
- Analyze engagement metrics, audience growth, lead quality, and campaign effectiveness.
- Suggest improvements based on data-driven insights.
- Monitor ROI and campaign success rates.

7. Brand Building & Audience Engagement

- Build and maintain a strong online brand presence.
- Engage with audience comments, messages, and interactions professionally.
- Increase followers, engagement rates, and customer interaction organically.
- Maintain positive communication with online communities and audiences.

Required Skills & Qualifications:

- Bachelor’s degree in Marketing, Mass Communication, Business, or related field.
- 1–3 years of experience in Social Media Marketing or Digital Marketing.
- Strong knowledge of Facebook, Instagram, LinkedIn, YouTube, and Google platforms.
- Understanding of Meta Ads Manager and Facebook Ads Library.
- Basic knowledge of Google Ads and paid campaign structures.
- Excellent communication and creative writing skills.
- Ability to identify trends and create engaging social media concepts.
- Knowledge of Canva, Adobe Creative Suite, or similar tools will be an added advantage.
- Strong organizational and time-management skills.

Preferred Qualities

- Creative thinker with innovative marketing ideas.
- Passionate about digital trends and social media culture.
- Ability to work under deadlines and manage multiple projects.
- Team player with strong coordination skills.
- Result-oriented mindset with attention to detail.

Pay: ₹12,000.00 - ₹16,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Social Media Executive (India)
🏢 White Zone Dental Clinic
📍 India