Job Description – Digital Marketing Executive

Job Title: Digital Marketing Executive
Department: Marketing
Location: Dehradun
Experience: 1–3 Years
Employment Type: Full-Time

Job Summary

We are looking for a creative, active, and result-oriented Digital Marketing Executive to manage our online presence, social media platforms, digital campaigns, and marketing activities. The candidate should have valuable knowledge of social media, content creation, digital advertising, and basic analytics.

Key Responsibilities

- Manage daily social media activities on Instagram, Facebook, YouTube, and other platforms.
- Plan and execute social media campaigns to increase brand awareness and customer engagement.
- Create and coordinate engaging content such as posts, reels, stories, videos, and promotional creatives.
- Coordinate with graphic designers, video editors, and internal teams for content requirements.
- Run and monitor paid advertising campaigns on platforms such as Meta and Google.
- Monitor campaign performance and prepare regular reports.
- Track leads, engagement, reach, conversions, and other digital marketing metrics.
- Identify current social media trends and implement new marketing ideas.
- Manage website content and basic SEO activities.




- Support promotional campaigns, offers, events, and new store/academy launches.
- Monitor competitors and market trends.
- Ensure consistent brand communication across all digital platforms.

Required Skills

- Good knowledge of Instagram, Facebook, YouTube, Meta Ads, and Google Ads.
- Basic understanding of SEO and Google Analytics.
- Good content writing and communication skills.
- Knowledge of Canva or similar designing tools will be an advantage.
- Basic knowledge of video/reel editing is preferred.
- Creative thinking and ability to generate new content ideas.
- Good analytical and reporting skills.
- Ability to work independently and meet deadlines.

Qualification

- Graduate in Marketing, Digital Marketing, Mass Communication, or a related field.
- 1–3 years of relevant experience preferred.

Key Performance Indicators (KPIs)

- Social media growth and engagement.
- Leads generated through digital campaigns.
- Campaign performance and ROI.
- Website traffic and online visibility.
- Content consistency and quality.
- Timely execution of marketing campaigns.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
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