Performance Marketer — D2C

We're a direct-to-consumer brand looking for a Performance Marketer to own paid acquisition and drive profitable growth across Meta, Google, and TikTok. You'll be responsible for scaling ad spend while keeping CAC in check and protecting margins.

What you'll do:

- Manage and scale paid campaigns across Meta Ads, Google Ads, ans whatsapp Marketing.
- Own the full funnel — from ad creative to landing page to checkout conversion
- Track CAC, ROAS, LTV, and contribution margin daily
- Run creative testing (hooks, angles, formats) to fight ad fatigue
- Manage budgets across SKUs/collections and reallocate based on performance
- Work with the creative team to brief and test new ad concepts weekly




- Monitor competitor ads and industry trends to stay ahead

What we're looking for:

- 2+ years running paid acquisition for a D2C/e-commerce brand (not agency-only, not B2B)
- Deep understanding of Meta Ads Manager, Google Ads, and pixel/tracking setups (GA4, Shopify analytics)
- Comfortable reading P&L; impact of ad spend, not just platform metrics
- Experience with UGC/creative testing at scale
- Bias toward rapid iteration — kill losers fast, scale winners faster

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: Hybrid remote in Delhi

📌 Digital Marketing Specialist (Delhi)
🏢 Onepercentweb
📍 Delhi