Job Description – Digital Marketing Junior Executive

Industry: Sweets, Savouries, Chats & Restaurant Retail
Department: Digital Marketing / Marketing
Designation: Junior Executive – Digital Marketing
Experience: 0-1Year
Location: [Location]
Reporting To: Digital Marketing Manager / Marketing Manager

Immediate joiner shall reach us immly by hrcareer at sgbpl dot in ; whatsapp +91-XXXXXXXXXX

Job Summary

We are looking for a creative and enthusiastic Digital Marketing Junior Executive to support the digital marketing activities of our sweets, savouries, chats and restaurant retail outlets. The candidate will be responsible for social media management, content coordination, online promotions, customer engagement and digital campaign execution to improve brand visibility, footfall and sales.

Key Responsibilities1. Social Media Management

- Manage daily activities on Instagram, Facebook, YouTube and other relevant platforms.
- Plan and publish posts, reels, stories and promotional content.
- Coordinate with designers, photographers and video creators for marketing content.
- Maintain a monthly social media content calendar.
- Monitor comments, messages, reviews and customer interactions.

2. Content & Promotions

- Create engaging content around sweets, savouries, chats, meals, beverages, offers and recent products.
- Promote festive offers and seasonal campaigns for occasions such as Diwali, Pongal, Christmas, Recent Year and other special events.
- Coordinate outlet-level promotions and digital campaigns.
- Ensure brand guidelines, product information and pricing are accurately communicated.

3. Digital Campaign Support

- Assist in planning and executing Meta (Facebook & Instagram)



and Google campaigns.
- Monitor campaign performance, reach, engagement, leads and conversions.
- Coordinate with agencies or external digital marketing partners when required.
- Support promotional campaigns aimed at increasing store visits, online orders and customer engagement.

4. Online Platforms & Listings

- Update and maintain Google Business Profiles for all outlets.
- Coordinate updates on food delivery and online ordering platforms.
- Ensure outlet timings, contact details, menus, offers, photographs and product information are updated.
- Monitor and respond appropriately to online customer reviews.

5. Analytics & Reporting

- Prepare weekly and monthly digital marketing reports.
- Track social media followers, reach, engagement, website/online orders and campaign performance.
- Identify successful campaigns and suggest improvements.
- Monitor competitor digital activities and market trends.

6. Outlet Marketing Coordination

- Coordinate with outlet managers for product photographs, promotional requirements and customer activities.
- Support local-area digital promotions to increase outlet footfall.
- Collect customer feedback and identify opportunities for digital engagement.
- Ensure promotional campaigns are implemented consistently across outlets.

Required Skills

- Good knowledge of Instagram,



Facebook, YouTube and Google Business Profile.
- Basic understanding of Meta Ads and Google Ads.
- Good content-writing and communication skills.
- Basic knowledge of Canva or similar design tools is preferred.
- Basic knowledge of digital marketing analytics and reporting.
- Creative thinking with an understanding of food, restaurant and retail marketing.
- Good coordination and follow-up skills.
- Ability to manage multiple outlets and campaigns simultaneously.

Qualification

- Any Bachelor's degree.
- Diploma/Certification in Digital Marketing will be an added advantage.

Preferred Experience

- 0-1year of experience in digital marketing, preferably in restaurants, QSR, sweets, savouries, food retail, FMCG or hospitality.
- Freshers with strong digital marketing knowledge and practical exposure may also be considered.

Key Performance Indicators (KPIs)

- Social media growth and engagement.
- Reach and performance of reels/posts.
- Digital campaign ROI and conversions.
- Increase in online orders and customer enquiries.
- Google rating/review engagement and profile visibility.
- Outlet footfall generated through digital promotions.
- Timely execution of campaigns and content calendar.

Personal Attributes

- Creative and proactive approach.
- Solid interest in food and retail marketing.
- Good communication and interpersonal skills.
- Willingness to visit outlets for content collection when required.
- Ability to work under deadlines and manage multiple campaigns.
- Strong attention to detail.

Pay: ₹20,000.00 - ₹22,000.00 per month

Perks:

- Provident Fund

Work Location: In person

📌 Junior Digital Marketing Executive (India)
🏢 SREE GUPTA BHAVAN
📍 India