Job Summary

The Digital Marketing Manager will be responsible for planning, executing, managing, and optimizing the company’s complete digital marketing activities. The role will focus on increasing brand visibility, generating qualified leads, improving online engagement, driving website traffic, and supporting business growth through effective digital marketing strategies.

The candidate will manage SEO, Google Ads, Meta Ads, social media, content marketing, website optimization, analytics, lead generation, and other digital marketing channels while coordinating with the creative, sales, and technical teams.

Key Roles & Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with company objectives.
- Plan, create, execute, and optimize digital marketing campaigns across Google, Meta, Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Manage Google Ads, Meta Ads, PPC, display advertising, and lead-generation campaigns with a strong focus on cost-effective results and ROI.
- Develop and implement SEO strategies, including keyword research, on-page SEO, off-page SEO, technical SEO, content optimization, and link-building activities.
- Manage all company social media accounts and ensure regular posting, engagement, content planning, and brand consistency.
- Prepare and maintain a monthly and weekly Social Media Content Calendar.
- Coordinate with Graphic Designers, Video Editors, Content Writers, and other creative team members to develop high-quality digital content.
- Monitor website performance, traffic, conversions, landing pages, and user engagement.
- Use Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, Google Ads Manager, and other relevant tools to track campaign performance.
- Generate qualified leads through digital marketing campaigns and coordinate with the Sales/Business Development team for lead follow-up and conversion.
- Analyze campaign data, customer behavior, audience insights, conversion rates, cost per lead, and ROI to improve marketing performance.




- Conduct competitor analysis and market research to identify current opportunities, trends, platforms, and marketing strategies.
- Develop strategies to improve brand awareness, online reputation, customer engagement, website traffic, and lead generation.
- Manage email marketing, WhatsApp marketing, remarketing, and other digital communication campaigns where applicable.
- Develop and optimize landing pages and digital funnels to improve lead conversion.
- Prepare daily, weekly, and monthly digital marketing performance reports for management.
- Set campaign budgets, monitor advertising expenditure, and ensure effective utilization of the marketing budget.
- Identify underperforming campaigns and take corrective actions to improve results.
- Stay updated with the latest digital marketing trends, Google/Meta algorithm changes, AI tools, advertising technologies, and industry best practices.
- Explore and implement suitable AI tools for content creation, campaign planning, research, analytics, automation, and marketing optimization.
- Manage multiple digital marketing projects simultaneously and ensure timely completion of assigned targets.
- Coordinate closely with the Sales, Business Development, Creative, Web Development, and Management teams.
- Maintain proper records of campaigns, creatives, leads, budgets, reports, and performance data.
- Take ownership of digital marketing targets and continuously work toward improving lead quality, conversions, customer acquisition, and overall marketing ROI. These responsibilities reflect common current expectations for manager-level digital marketing roles, including strategy, paid/organic acquisition, social media, analytics, lead generation,



and ROI ownership.

3. Required Skills

- Strong knowledge of Digital Marketing
- SEO & SEM
- Google Ads / PPC
- Meta Ads / Facebook & Instagram Advertising
- Social Media Marketing
- Lead Generation
- Google Analytics & Google Search Console
- Content Marketing
- Email & WhatsApp Marketing
- Website & Landing Page Optimization
- Google Business Profile
- Basic understanding of Canva/Photoshop is an advantage
- Data analysis and performance reporting
- Strong communication and presentation skills
- Team management and coordination
- Creative thinking and problem-solving
- Knowledge of AI marketing tools
- Ability to work with targets and deadlines

Qualification & Experience

Education:
Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.

Experience:
Minimum 1-5 years of relevant experience in Digital Marketing, Performance Marketing, Social Media Marketing, or a similar managerial role. Manager-level roles commonly require hands-on experience combined with campaign strategy and team/agency coordination.

Key Performance Indicators (KPIs)

- Monthly qualified leads generated
- Lead-to-customer conversion rate
- Website traffic growth
- Organic search ranking and traffic
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Advertising ROI / ROAS
- Social media growth and engagement
- Campaign performance
- Website conversion rate
- Brand visibility and online reach
- Revenue/leads generated through digital channels

Personal Attributes

The ideal candidate should be:

- Result-oriented and target-driven
- Creative and innovative
- Analytical and data-driven
- Proactive and responsible
- Strong in communication and leadership
- Able to manage a team
- Comfortable working under deadlines
- Willing to learn new technologies and marketing tools
- Capable of taking independent decisions and ownership of assigned responsibilities

Pay: ₹35,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Digiventry Technologies and Marketing Pvt.Ltd.
📍 India