Marketing Executive – The Healthy Binge (THB)

Location: Karve Nagar, Pune
Work Mode: Work From Office + On-Ground
Employment Type: Full-time
Experience: 6 Months–1 Year
Position: 1
Salary: As per experience and suitability
Reporting To: Brand Manager & Chief Growth Officer (CGO)

About The Healthy Binge

The Healthy Binge (THB) is a fast-growing Pune-based healthy snacking brand, featured on Shark Tank India. We create millet-based, baked and palm-oil-free snacks and are building a strong consumer brand across D2C, Quick Commerce, e-commerce, retail and offline channels.

Job Summary

We are looking for an enthusiastic and proactive Marketing Executive who is interested in offline marketing, brand activations, events, sampling and social media content creation.

This is a hands-on role where you will work both from the office and on-ground. You will get exposure to real marketing campaigns, events, consumers, brand partnerships and content creation.

The ideal candidate should enjoy interacting with people, be comfortable with field execution and be willing to take ownership in a fast-paced startup environment.

Key ResponsibilitiesOffline Marketing & Brand Activations

- Support sampling drives, pop-ups, flea markets, society activations and in-store promotions.
- Assist in weekend events and on-ground brand activations.
- Interact with consumers, explain THB products and encourage product trials.
- Collect consumer feedback and share insights with the marketing team.
- Support event setup, coordination and teardown.
- Maintain basic reports on footfall, sampling, trials and consumer feedback.

Events & Partnerships

- Support fitness events, corporate sampling, community events and brand collaborations.
- Coordinate with vendors, event partners and internal teams.
- Assist in ensuring smooth on-ground execution and proper brand representation.




- Support pre-event and post-event coordination.

Social Media & Content Creation

- Assist in ideating and creating Reels, Stories and behind-the-scenes content.
- Capture photos and videos during events and brand activations.
- Support day-to-day Instagram content requirements.
- Stay updated with social media trends and help adapt relevant trends to THB's brand communication.
- Basic knowledge of Canva, InShot or CapCut will be an advantage.

Marketing Operations

- Assist with campaign planning and execution.
- Support influencer outreach and maintain basic content/collaboration trackers.
- Conduct basic market research and competitor tracking.
- Maintain trackers for events, sampling, content and marketing activities.
- Support the marketing team in day-to-day execution and coordination.

Who Should Apply?

You would be a good fit if you:

- Are genuinely interested in marketing, branding, events and content creation.
- Enjoy interacting with people and working on-ground.
- Are comfortable with field marketing and event-based activities.
- Are willing to work on select weekends when required.
- Are proactive, reliable and willing to take ownership.
- Have good communication and coordination skills.
- Can work effectively in a fast-paced startup environment.

Preferred Qualifications

- Graduate in Marketing, Media, Communications, Management or a related field.
- 6 months–1 year of experience in marketing, events, brand activations,



social media or a similar role.
- Fresh graduates with relevant internships, college fest experience or hands-on marketing exposure may also apply.
- Familiarity with Instagram trends and short-form content formats.
- Basic Canva, InShot or CapCut skills are an advantage.

What You'll Learn

- How a growing D2C/FMCG brand is built.
- Real-world offline marketing and event execution.
- Brand activations, sampling and consumer engagement.
- Social media content creation and execution.
- Influencer and brand partnership coordination.
- Cross-functional working in a fast-growing startup environment.

What We Offer

- Hands-on learning and meaningful responsibility.
- Direct exposure to the Brand and Growth teams.
- Opportunity to work on real marketing campaigns and activations.
- Mentorship and practical startup experience.
- Certificate of completion.
- Potential full-time chance based on performance and business requirements.

Important Information

This is a Work From Office + On-Ground Marketing role based in Karve Nagar, Pune.

The role may require:

- Working on alternate Saturdays as per business requirements.
- Working on select weekends for events and activations.
- Field visits and on-ground consumer engagement.
- Flexible working hours during events or activations.

Relocation expenses will not be provided by the company. Candidates should be based in Pune or be willing to relocate at their own expense.

Please apply only if you are comfortable with on-ground marketing, event execution, weekend availability and a hands-on startup environment.

How to Apply

Interested candidates can share their updated resume at:

[email protected]

Subject: Application – Marketing Executive

Pay: From ₹20,000.00 per month

Work Location: In person

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