TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.

We’re not a traditional agency:

- We focus on pipeline, SQLs, and revenue — not vanity metrics
- We build full-funnel paid media engines, not isolated campaigns
- We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work

We’re building for where paid media is going — not where it’s been.

Role Overview (Summary)

This is a high-ownership Paid Media Specialist role where you’ll manage 3–5 B2B SaaS accounts end-to-end.

You’ll be responsible for:

- Strategy, execution, and optimization
- Driving pipeline and revenue outcomes
- Using AI tools and workflows daily

Key Responsibilities

- Plan, launch, and optimize campaigns across:
- Google Ads, Microsoft (Bing) Ads
- LinkedIn Ads, Meta Ads
- Reddit Ads, X (Twitter) Ads

- Manage budgets, bids, and pacing aligned to revenue goals
- Build and refine audience segments:

- Intent-based, firmographic, ABM lists, retargeting, lookalikes

- Ensure accurate tracking:

- Conversion tracking, UTMs, CRM integration

- Develop full-funnel strategies tied to pipeline and revenue
- Run structured experiments (A/B testing across creatives, audiences, bidding)




- Analyze performance across channels and reallocate budgets based on impact
- Use AI tools for: Ad copy, research, analysis, and optimization
- Automate reporting and repetitive workflows
- Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
- Participate in client calls with insights and recommendations

What Your Day-to-Day Looks Like

- Launching and scaling campaigns across:
- Google, Microsoft (Bing), LinkedIn, Meta
- Reddit and X (yes, we experiment where others don’t)

- Managing budgets, bids, and pacing tied to revenue goals
- Building smart audiences:

- Intent-based, ABM lists, retargeting, lookalikes

- Writing and testing ad copy — with AI as your co-pilot
- Running structured experiments (not guesswork)
- Connecting ad performance to CRM data and real pipeline

What Success Looks Like

- You consistently drive pipeline and revenue impact
- Your accounts are structured, optimized, and scalable
- You run high-quality experiments and act on data
- You contribute to AI workflows and team learnings
- Clients trust your thinking — not just your execution

Why Join TripleDart

- Work with quick-growing global SaaS companies
- Be part of a team building an AI-first marketing engine
- Get real ownership early
- Learn faster than you would anywhere else in paid media

📌 Paid Media Specialist (India)
🏢 TripleDart Digital
📍 India