SHRI SWAMI BRAHMANAND AGRO FOOD INDUSTRIES

Dodi (Bk.), Taluka Sinnar, District Nashik, Maharashtra

JOB DESCRIPTION – SALES OFFICER

Position: Sales Officer
Territory: Nashik District & Dhule District
Reporting To: Management / Authorized Sales Head
Department: Sales & Marketing
Employment Type: Full-Time

1. JOB PURPOSE

The Sales Officer will be responsible for developing, managing and expanding the Company's sales network in Nashik and Dhule Districts.

The primary responsibility will be to build and manage the Distributor → DSR → Retailer network and achieve the Company's assigned sales targets through systematic fieldwork, sales planning, distributor management, DSR supervision, retailer development and regular reporting.

The Sales Officer will act as the key link between the Company Management, Distributors, DSRs and Retailers.

2. KEY BUSINESS RESPONSIBILITIES

The Sales Officer shall be responsible for:

- Appointment and development of 10 Distributors.
- Appointment and management of 10 DSRs.
- Development of approximately 180 Retail Counters per DSR.
- Development of approximately 1,800 Retail Counters across the complete network.
- Achieving a target of approximately 30 Retailer visits per DSR per working day.
- Achieving a monthly target of ₹7,20,000 per DSR.
- Managing an aggregate monthly sales target of ₹72,00,000 for 10 DSRs.
- Generating regular Primary Orders from Distributors.
- Monitoring Secondary Sales generated by DSRs.
- Monitoring Distributor stock and market movement.
- Conducting regular DSR review meetings.
- Submitting daily, weekly and monthly sales reports to Management.

3. DISTRIBUTOR DEVELOPMENT

The Sales Officer shall identify, evaluate and appoint suitable Distributors within the assigned territory.

Responsibilities:

- Identify potential Distributors.
- Conduct market surveys.
- Study market potential and territory coverage.
- Evaluate Distributor infrastructure and financial capability.
- Explain Company products, margins, schemes and business terms.
- Submit suitable Distributor proposals to Management.
- Complete the Distributor appointment process.
- Support the Distributor during initial market development.
- Develop regular business with appointed Distributors.
- Maintain professional relationships with Distributors.

Target: 10 Distributors

4. DSR RECRUITMENT & MANAGEMENT

The Sales Officer shall recruit, train and manage 10 DSRs through the Distributor network.

Responsibilities:

- Identify suitable DSR candidates.
- Conduct selection and joining process.
- Provide product and sales training.
- Explain Company sales procedures.
- Prepare and implement Beat Plans.
- Train DSRs in retailer handling.
- Train DSRs in order generation.
- Monitor daily field activity.
- Review DSR performance.
- Identify underperforming DSRs.
- Take corrective action.
- Maintain DSR-wise performance records.

5. RETAILER DEVELOPMENT

The Sales Officer shall ensure continuous development of the Company's Retailer network.

Responsibilities:

- Develop new Retail Counters.
- Maintain existing Retailers.
- Increase active Retailers.
- Generate repeat orders.
- Improve product visibility.
- Monitor retailer demand.
- Collect market feedback.
- Identify new market opportunities.
- Support DSRs in difficult markets.
- Ensure regular market coverage.

Reference Target: Approximately 180 Retailers per DSR.

6. DSR DAILY FIELD MANAGEMENT

The Sales Officer shall ensure that every DSR follows the approved daily Beat Plan.

Expected DSR Activity:

Approximately 30 Retail Counter visits per DSR per working day.

The Sales Officer shall monitor:

- Planned Visits
- Actual Visits
- Effective Calls
- Orders Received
- Order Value
- New Retailers
- Repeat Orders
- Product Requirement
- Market Feedback
- Competitor Activity
- Collection / Outstanding Follow-up

False or unsupported field visits and sales reports shall not be accepted.

7. PRIMARY SALES MANAGEMENT

The Sales Officer shall be responsible for generating regular Primary Orders from Distributors.

Responsibilities:

- Monitor Distributor stock.
- Review product-wise stock.
- Identify fast-moving products.
- Identify slow-moving products.
- Identify stock-out situations.
- Calculate Distributor requirements.
- Generate Primary Orders.
- Follow up pending orders.
- Coordinate with Company dispatch.
- Monitor delivery status.
- Ensure adequate stock availability.
- Verify that Primary Sales are supported by genuine market demand.

8. DISTRIBUTOR STOCK MONITORING

Regular Distributor visits shall be conducted to review:

- Physical Stock
- Product-wise Stock
- Fast-moving Products




- Slow-moving Products
- Stock-out Products
- Damaged Stock
- Pending Orders
- New Order Requirement
- Sales Movement
- Retailer Demand

The Sales Officer shall ensure that Distributor stock is properly managed according to market demand.

9. DAILY REPORTING

The Sales Officer shall collect and review Daily Reports from all DSRs.

The Daily Report shall include:

- Date
- Beat / Area
- Planned Retail Counters
- Actual Retail Counters Visited
- Effective Calls
- Orders Received
- Order Value
- Current Retailers Added
- Repeat Orders
- Product Requirements
- Stock Issues
- Competitor Activity
- Market Feedback
- Collection / Outstanding Follow-up
- Next Day Plan

The Sales Officer shall review the reports daily and take corrective action wherever required.

10. WEEKLY REVIEW MEETING

The Sales Officer shall conduct a DSR Review Meeting at least once every week.

The meeting shall review:

- Weekly Sales
- Daily Retailer Coverage
- DSR Performance
- New Retailers
- Active Retailers
- Repeat Orders
- Order Value
- Distributor Stock
- Primary Orders
- Market Problems
- Competitor Activity
- Target Achievement
- Target Shortfall
- Next Week's Action Plan

Important decisions and action points shall be recorded.

11. SALES TARGET MANAGEMENTDSR Target

₹7,20,000 per DSR per month

Target for 10 DSRs

₹72,00,000 per month

The Sales Officer shall continuously monitor:

Target vs. Actual Sales

on a:

- DSR-wise basis
- Distributor-wise basis
- Territory-wise basis

Any sales shortfall shall be identified immediately and a corrective action plan shall be prepared.

12. MARKET DEVELOPMENT

The Sales Officer shall continuously identify new business opportunities.

Responsibilities include:

- New market identification.
- New retailer development.
- New Distributor opportunities.
- Competitor analysis.
- Product demand analysis.
- Price and scheme feedback.
- Retailer feedback.
- Customer complaints.
- Product movement analysis.
- Territory expansion.

13. COMPETITOR MONITORING

The Sales Officer shall regularly collect information regarding competing products.

The report should cover:

- Competitor Brands
- Product Range
- Retail Price
- Distributor Price
- Retailer Margin
- Schemes
- Promotional Activities
- Product Movement
- Market Demand
- Competitor Strengths
- Competitor Weaknesses

Relevant market intelligence shall be submitted to Management.

14. COLLECTION & OUTSTANDING FOLLOW-UP

The Sales Officer shall coordinate with Distributors regarding outstanding payments and collections.

Responsibilities include:

- Monitoring Distributor outstanding amounts.
- Following up overdue payments.
- Communicating Company credit policies.
- Reporting payment risks to Management.
- Avoiding unauthorized credit commitments.
- Supporting timely settlement of accounts.

The Sales Officer shall not independently authorize credit, discount or financial commitments unless specifically authorized by Management.

15. SALES REPORTING TO MANAGEMENTDaily

- DSR field activity
- Orders
- Retailer visits
- New Retailers
- Market issues
- Important Distributor issues

Weekly

- Distributor-wise sales
- DSR-wise sales
- Retailer coverage
- New Retailers
- Primary Orders
- Secondary Sales
- Stock position
- Target achievement
- Corrective Action Plan

Monthly

- Total Sales
- Target vs. Actual
- Distributor-wise Sales
- DSR-wise Sales
- Retailer Network
- Active Retailers
- Primary Sales
- Secondary Sales
- Stock Position
- Outstanding
- Market Development
- Target Shortfall
- Next Month's Plan
- Commission Calculation

16. DAILY WORKING SYSTEMMorning

- Review previous day's DSR reports.
- Review sales performance.
- Identify target gaps.
- Check pending Distributor orders.
- Review stock issues.
- Prepare daily field plan.

Field Work

- Visit Distributors.
- Check physical stock.
- Meet DSRs.
- Verify market coverage.
- Visit important Retailers where required.
- Support order generation.
- Follow up Primary Orders.
- Resolve market issues.

Evening

- Review DSR performance.
- Review orders generated.
- Check target achievement.
- Update Distributor status.
- Review pending issues.
- Prepare next day's action plan.
- Submit required reports.

17.



KEY PERFORMANCE INDICATORS – KPIKPITarget / ResponsibilityDistributor Appointment10DSR Appointment10Retailers per DSRApprox. 180Total RetailersApprox. 1,800DSR Daily CoverageApprox. 30 RetailersDSR Monthly Target₹7,20,000Aggregate Monthly Target₹72,00,000DSR MonitoringDailyDSR Review MeetingMinimum WeeklyDistributor Stock CheckRegularPrimary OrdersRegularManagement ReportingWeekly & MonthlyExcess Sales Commission0.50% above ₹72 lakh18. SKILLED CONDUCT

The Sales Officer shall:

- Maintain professional conduct.
- Maintain good relationships with Distributors, DSRs and Retailers.
- Submit accurate reports.
- Follow Company pricing and schemes.
- Not make unauthorized commitments.
- Not provide unauthorized credit or discounts.
- Not submit false visits, orders or sales.
- Maintain confidentiality.
- Protect Company property and commercial interests.
- Follow Management instructions and approved sales procedures.

19. AUTHORITY & LIMITATIONS

The Sales Officer shall operate within the authority delegated by Management.

The Sales Officer shall not independently:

- Change Company prices.
- Approve unauthorized discounts.
- Approve unauthorized credit.
- Make financial commitments on behalf of the Company.
- Change Distributor terms without approval.
- Make employment commitments to DSRs without authorization.

All such matters shall be referred to Management.

20. TRAVEL & FIELD RESPONSIBILITY

The Sales Officer shall be required to travel extensively within the assigned territory of Nashik and Dhule Districts.

Official travel shall be performed according to the Company's approved travel policy.

The Sales Officer shall maintain proper:

- Travel Records
- Route Details
- Distributor Visit Records
- DSR Visit Records
- Field Reports
- Expense Records

21. CONFIDENTIALITY

The Sales Officer shall maintain strict confidentiality regarding:

- Company Pricing
- Distributor Margins
- Customer Information
- Sales Data
- Business Plans
- Schemes
- Market Strategies
- Distributor Information
- Retailer Information
- Internal Reports

Company information shall not be disclosed to unauthorized persons.

22. PERFORMANCE REVIEW

The Sales Officer's performance shall be reviewed periodically based on:

- Distributor Appointment
- DSR Appointment
- Primary Sales
- Secondary Sales
- Retailer Development
- Retailer Coverage
- Daily Field Activity
- Reporting Discipline
- Stock Management
- Market Development
- Target Achievement
- Distributor Relationship
- Collection Follow-up

Continued underperformance may result in a performance review and appropriate action as per Company policy and applicable law.

23. REQUIRED SKILLS & QUALIFICATIONS

The preferred candidate should possess:

- Sales and Marketing experience.
- Good communication skills.
- Distributor management skills.
- Team management ability.
- Retail market knowledge.
- Basic reporting and data management skills.
- Ability to travel extensively.
- Ability to work with targets.
- Leadership and problem-solving skills.
- Ability to manage DSR teams.
- Ability to develop new markets.

Experience in FMCG / Namkeen / Food Products / General Trade Distribution shall be preferred.

24. SUCCESS CRITERIA

The Sales Officer will be considered successful when the following are consistently achieved:

10 Distributors → 10 DSRs → 1,800 Retailers → ₹72 Lakh Monthly Network Target

along with:

- Regular Primary Orders
- Strong Distributor Stock Management
- Consistent DSR Field Activity
- Continuous Retailer Development
- Accurate Daily Reporting
- Weekly Performance Reviews
- Effective Market Development
- Sustainable Sales Growth

25. REPORTING STRUCTURE

Management / Authorized Sales Head
↓
Sales Officer – Nashik & Dhule
↓
Distributors – 10
↓
DSRs – 10
↓
Retailers – Approx. 1,800

The Sales Officer shall be accountable for coordination and performance monitoring across the complete sales network.

26. ACKNOWLEDGEMENT

I have read and understood this Job Description and agree to perform the duties and responsibilities assigned to me by the Company.

Employee Name: Abhishek Rajesh Misar

Signature: ______________________________

Date: __________________________________

FOR SHRI SWAMI BRAHMANAND AGRO FOOD INDUSTRIES

Authorized Signatory: __________________________

Designation: _________________________________

Signature: ___________________________________

Company Seal: ________________________________

Date: ________________________________________

Place: Dodi (Bk.), Taluka Sinnar, District Nashik, Maharashtra

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Leave encashment

Work Location: In person

📌 Area Sales Officer (India)
🏢 SHRI SWAMI BRAMHANAND AGRO FOOD INDUSTIES
📍 India